Senior Social Media Manager

OLIVER

The Brandtech Group

Role:

Location:

Work Timings:

What you need to be great in this role:

Ownership of Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management:

• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
• Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
• Inform and sometimes implement paid media to drive reach
• Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India:

• Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences
• ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates
• Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues marketing and business teams as well as the social teams across APAC and IN to align, inform and receive support to deliver social marketing plans:

• Great communication and presentation skills to represent the work well in forums with key stakeholders
• Great team player.

An experimentative and dynamic mindset:

• Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
• Continuous optimization of influencer plans based on feedback, learnings and results
• Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies
• Innovation: Ensuring brand’s social is a the crux of topicality in the Indian social media ecosystem
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.