Senior Social Media Manager

Job Overview

As a Senior Brand Manager / Senior Social Media Manager, you’ll play a pivotal role in driving brand narratives and overseeing seamless campaign execution.This role requires a sharp eye for content quality, a finger on the pulse of social media trends, and a strong foundation in F&B and lifestyle marketing. You will act as a bridge between clients, internal teams, and creative output to ensure smooth execution and exceptional delivery across all brand touchpoints.

Key Responsibilities:

Client Leadership:

• Manage your own set of 4-5 key clients independently—developing calendars, creating day-to-day stories (primarily on Canva), and handling BAU posting across platforms.
• Ensure timely and quality execution of all brand deliverables and social media campaigns.
• Take full ownership of client brands responsibility.
• Ensure timely and quality execution of all brand deliverables and social media campaigns.

Creative & Content Oversight:

• Create mood boards for client shoots and review/approve them by clients.
• Coordinate closely with the shoot team and clients for smooth execution of content shoots.
• Be flexible with work hours, especially during shoot days or urgent deliveries where extended or late working hours may be required.
• Ensure content is aligned with current trends, client expectations, and industry relevance—especially for F&B, cafes, nightclubs, restaurants, and luxury brands.
• Oversee content calendars, story banks, campaign timelines, and topical posts.

Client Relationship & Escalation Management:

• Act as a senior point of contact for client discussions and escalations.
• Provide strategic direction, feedback, and solutions to clients when required.
• Ensure that internal and external timelines are strictly followed by your team.

Performance & Reporting:

• Guide your team to track the performance of paid ads (no campaign execution, just performance note-taking and reporting).
• Conduct quarterly reviews for brand managers reporting to you, setting clear KPIs and feedback loops.
• Lead the performance review process and mentor team members toward continuous improvement.

Required Skills & Experience:

• 4+ years of experience in social media and digital brand management, preferably in an agency setting.
• Must have hands-on experience working with Food & Beverage / Hospitality / Luxury Lifestyle brands.
• Proven team handling experience with the ability to lead, mentor, and inspire.
• Strong understanding of Instagram and Facebook marketing (LinkedIn, Twitter, and YouTube are a plus).
• Experience with tools like Canva, Meta Business Suite, and Google Sheets/Docs.
• Up-to-date with social media trends, especially in F&B and lifestyle.
• Excellent client communication, presentation, and problem-solving skills.:
• Knowledge of performance marketing metrics.

Why Join Brand Catapult?

• Work with top-tier F&B and Hospitality brands across India and Internationally.
• Be part of a fast-paced, creative, and collaborative environment.

• Take ownership of your brands and drive impactful campaigns.
• Opportunity to grow into strategic roles and client leadership.
• Building the overall social media strategy of the client
• Brief the copy team in line with the brand strategy & expectations