Senior SEO Executive / SEO Strategist (Execution Lead)

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About SERPElite

• SERPElite is a

  Top Rated Plus SEO Agency on Upwork

• $80K+ earnings

  with enterprise-level and long-term clients
• Strong track record of

  high-quality, data-driven SEO results

• We focus on

  SEO that actually works

  , not just reports
• We believe in

  logic, intent, algorithms, white-hat work and sustainable growth

Our core expertise includes:

• Advanced SEO strategy
• Technical & on-page SEO
• Content planning & optimisation
• White-hat off-page SEO & outreach
• Algorithm-safe, long-term SEO growth
• AIO (AI-Optimised SEO using AI tools with human logic & validation)

first core hire

long-term growth

Role Overview

• Independently analyze SEO projects from scratch
• Build SEO strategies as per defined company SOPs
• Create and execute end-to-end SEO campaigns
• Handle SEO projects with full ownership (execution level)
• Work closely with the Founder for strategy review and approvals
• Implement AI-assisted SEO workflows while ensuring Google-safe practices
• Focus on rankings, traffic growth, conversions, and business outcomes

NOT for old-school, checklist-based, or tool-dependent SEOs

SEO logic, intent, algorithms, and long-term growth

Key Responsibilities

SEO Analysis & Strategy

• Conduct complete SEO audits (technical, on-page, content, UX, backlinks)
• Perform keyword research (seed keywords, clustering, intent mapping)
• Analyze competitors and live SERPs
• Identify quick wins and long-term growth opportunities
• Prepare SEO strategy and execution roadmaps
• Create content plans and page mapping
• Prepare structured link-building strategies
• Use AI tools for research and ideation with manual validation (AIO approach)
• All strategies must follow company SOPs and will be reviewed by the Founder before execution

SEO Execution

• Implement advanced on-page SEO optimisations
• Optimize meta titles and descriptions with CTR-focused logic
• Improve headings structure and content hierarchy
• Optimize content funnels and conversion paths
• Implement internal linking strategies
• Apply schema markup (basic to intermediate)
• Ensure compliance with Helpful Content Guidelines
• Ensure EEAT implementation across content
• Handle YMYL content carefully where applicable
• Align SEO execution with Google core updates and review updates
• Coordinate content optimisation and publishing
• Monitor indexing, crawling, and technical performance issues

Content & Quality Control

• Create SEO-ready content briefs
• Review content for search intent accuracy
• Ensure high readability and user experience
• Ensure problem-solving and time-saving content approach
• Ensure goal-oriented and conversion-focused content
• Validate EEAT signals in content
• Maintain strict SEO and quality standards
• Suggest content improvements based on real performance data

Reporting & Monitoring

• Track rankings, organic traffic, conversions, and SEO KPIs
• Monitor Google Search Console, Google Analytics, and related tools
• Prepare weekly internal performance reports
• Identify risks, drops, and improvement opportunities proactively
• Suggest data-backed optimisation actions

Off-Page SEO

• Strong understanding of outreach and backlink strategies
• Ability to evaluate backlink quality and relevance
• Guide and coordinate with outreachers and link builders
• Draft outreach emails when required (not a core responsibility)

Who Should Apply

Required Experience & Skills

• 4-6+ years of hands-on SEO experience

• Proven experience of growing websites organically

• Demonstrated ability to achieve keyword rankings and traffic growth
• Experience handling real SEO projects with measurable results
• Strong understanding of search intent and SERP behavior
• Deep knowledge of Google algorithms and updates
• Solid technical SEO fundamentals
• Strong hands-on experience with WordPress, WooCommerce, and Shopify
• Experience in Local SEO, E-commerce SEO, SaaS SEO, B2B and B2C SEO
• Strong expertise in Ahrefs, SEMrush, Moz, KWFinder, Majestic
• Strong experience with Google Search Console and Google Analytics
• Experience with Google Tag Manager and Google Looker Studio
• Strong reporting skills using MS Excel and Google Sheets
• Ability to think strategically, not just execute tasks
• Ability to independently create SEO strategies
• Strong documentation and reporting habits
• Comfortable working in a SOP-driven, process-oriented environment
• Practical understanding of AI tools in SEO with manual validation (AIO mindset)

❌ This Role Is NOT For You If

• You only follow SEO checklists
• You blindly trust tools without logic
• You cannot explain why an SEO action is required
• You are looking for short-term or part-time work

Salary & Benefits

Salary

• ₹45,000 - ₹60,000 per month

  (Strictly based on proven experience, strategy skills, and performance in practical test)

Benefits & Perks

• Direct mentorship from the Founder (13+ years SEO experience)
• Long-term career growth and leadership opportunities
• Performance-based bonuses (occasional)
• Annual appraisal based on agency growth and individual performance
• Paid leaves plus one additional leave every month
• Medical / health insurance (planned as the team scales)
• Learning-focused environment with exposure to strategy, systems, and scaling

Growth Opportunity

• Core team position in a growing agency
• Clear growth path to SEO Manager, Team Lead, or Strategy Head
• Opportunity to grow with the agency, not be replaced

Hiring Process

• Shortlisting based on experience and relevance
• Practical SEO assignment (mandatory)
• Interview
• Final selection

How to Apply

• Share your CV and SEO experience summary
• Share 1-2 real SEO case studies or growth examples
• Mention the SEO tools you use and why you use them