Senior SEO Analyst

Position: SEO & Digital Marketing Specialist (In-House)

Overview

We are looking for a self-driven, results-oriented SEO and Digital Marketing Specialist to lead Cliniqon’s online visibility and growth initiatives. The ideal candidate should be a go-getter who can independently plan, execute, and optimize digital campaigns with measurable results. This role demands a blend of creativity, analytical skills, and deep technical understanding of the evolving digital landscape — especially with the recent AEO (Answer Engine Optimization) shift in the SEO field.

Key Responsibilities

• Develop and execute comprehensive SEO and AEO strategies to enhance search visibility, ranking, and traffic for target keywords and locations.
• Conduct in-depth keyword and intent analysis aligned with the latest Google algorithm updates and AI-driven search behaviour (AEO, SGE, voice search optimization).
• Manage on-page and off-page SEO including schema markup, internal linking, backlinks, and authority-building strategies.
• Plan and implement content marketing campaigns aligned with Cliniqon’s branding and target audience.
• Oversee social media marketing, email campaigns, and paid ads (SEM, PPC) for optimal ROI.
• Utilize Google Analytics 4, Search Console, and Tag Manager to monitor KPIs, traffic trends, and campaign performance.
• Collaborate with internal teams to improve website UX, conversion rates, and local SEO listings.
• Stay current with SEO trends, AI-powered search, and regulatory compliance (HIPAA, GDPR) impacting digital content and data handling.
• Provide monthly performance reports with actionable insights and recommendations.
• Manage vendor interactions (if any) and maintain strict quality and compliance benchmarks.

Required Skills & Experience

• 3–6 years of proven experience in SEO and digital marketing with measurable impact.
• Strong understanding of AEO, featured snippets, knowledge panels, and structured data implementation.
• Hands-on experience with:
• SEO Tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console.
• Analytics: Google Analytics 4 (GA4), Google Data Studio, Tag Manager.
• Advertising & Social: Google Ads, Meta Ads Manager, LinkedIn Ads.
• Content Tools: WordPress, HubSpot, Canva, Mailchimp, Adobe Creative Suite.
• Experience with local SEO, healthcare industry keywords, and multi-location optimization is a plus.
• Familiarity with AI-driven SEO tools (SurferSEO, Clearscope, Jasper, ChatGPT) is highly desirable.
• Strong communication, project ownership, and stakeholder management skills.
• Ability to operate independently with minimal supervision while driving impactful outcomes.

Preferred Attributes

• Proactive and self-motivated to identify gaps and lead improvement initiatives.
• Analytical mindset with creative problem-solving abilities.
• Up-to-date with Google’s AI Search (SGE), AEO best practices, and voice search optimization.
• Prior experience in a healthcare, tech, or service-based organization is advantageous.

Job Type: Full-time

Pay: ₹11,340.90 - ₹36,439.61 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Work Location: In person