Job Purpose  
 The purpose of this job is to acquire and grow the lending book for the SME segment for the assigned geography. The role entails both identification of newer customer segments, as well as strengthening existing customer relationships through continuous engagement and ensuring customer retention on the lending platform  
  
 Job Context   Key Aspects:   The EB WM function is engaged in funding short term, medium term and long-term working capital needs of SMEs via a suite of customized short and long tenured products.   While unit of sizing up the business is its loan book size, profitability and zero tolerance on delinquency are key business objectives   Strong understanding of business finance, loan structuring methods and credit administration are key to building credibility with customers and gaining competitive advantage   Understanding of local market patterns such as specific occupations/trade, industries at play, local financial and investment preferences and practices important to gain competitive advantage while structuring loans and identifying leads.   Key Challenges   Increase the market share in targeted locations against competition   Constantly upgrade financial, know-how of self on loan structuring methods and business financials in order to build credibility with customers   Stay abreast with the recent market trends and local market preferences and needs   Ensure credit quality and carry out effective portfolio selection and pre-screening to minimise risk of NPAs   To ensure complete safety of financed amount through post sanction surveillance by maintaining strong client relationships and monitoring collaterals  
 Key Result Areas  
 KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Sales Growth Achieves sales targets through:Driving pipeline funnel to achieve book size and market share   Monitors local market trends and competitive offerings identifies opportunities for business expansion for the region   Ensures minimal client attrition through strong client engagement activities   Engages with the investment bankers, chartered accountants and brokers in the for sourcing new business on a regular basis   Raises escalation on delinquent cases/ potential NPAs and closely monitors these through the team for collection dues.   Tracks key accounts in the portfolio about health of the business and potential early warning signs of NPAs KRA2 Client Acquisition   Relationship   Management Acquisition of new clients   Increases quantum of area business through strong focus on cross-selling initiatives innovative product mixes.   Cultivates a deeper customer bonding by ensuring faster TATs in collaboration with the Credit analysts, enabling the use of technology to improve operational efficiencies responsiveness in customer service to ensure retention of existing customers. KRA3 Disbursal-Timely disbursement of the loans to customers with proper documentation Coordinate with internal stakeholders to process the applications   Coordinate with internal teams and respond to their queries to ensure timely accurate disbursal   Complete transactions with customer with appropriate documentation KRA4 Market Intelligence-Gather market intelligence towards evolving competitive business strategy, policies processes Gather market intelligence on a regular basis   Share the market intelligence with the Area Sales Manager KRA5 Portfolio quality, Profitability--Maintain quality of portfolio to minimize NPAs, Implement measures to ensure profitability Track over-due account daily for the business   Intervene to ensure collection for initial overdue accounts on timely basis   Ensure profitability by right pricing, processing fees   Implement all cost management initiatives on a timely accurate basis KRA6 Organisation Process Efficiency-Implement process improvements to ensure process efficiencies Adhere to all processes for pre post sourcing processes   Provide inputs to Area Sales Manager for Sales MIS