Senior Publicity Manager

About Bloomsbury Publishing India

Bloomsbury Publishing India is a dynamic and fast-growing arm of Bloomsbury Publishing Plc, a leading global independent publisher. We publish across Trade, Academic, and Professional segments, committed to delivering high-quality content to readers and professionals alike.

About Role

This role is crucial for managing the end-to-end publicity of assigned books, including creating and executing comprehensive campaigns across various media, events, podcasts, and influencer partnerships. The candidate is required to be creative and proactive professional with a deep understanding of the Indian media landscape and a passion for books and storytelling.

Key Responsibilities

Strategic Planning & Execution

·        Develop and implement comprehensive publicity plans for assigned UK and India titles at least three months in advance. These plans will cover our diverse list, including priority authors, agency titles, and children's books.

·        Work on author-specific and spokesperson-specific plans to build their public profile and media presence.

·        Oversee all aspects of media announcements, ensuring appropriate timing and frequency to maximize impact.

·        Collaborate with the sales and product teams to align publicity efforts with broader business goals.

·        Monitor and analyze media trends to identify new opportunities and provide strategic input to the overall publicity strategy.

Media & Public Relations

·        Secure visibility for our publishing house and its titles across a wide range of mainstream and online media outlets, including print, digital, podcasts, and broadcast.

·        Maintain and update comprehensive media lists across various beats, regions, and genres.

·        Actively build and nurture strong relationships with key journalists, editors, and producers to secure reviews, features, and author interviews.

·        Manage the end-to-end process of sending out review copies, following up on pitches, and sharing placement updates with authors and internal stakeholders.

Content Creation

·        Conduct research to generate fresh content ideas that effectively pitch frontlist and priority titles.

·        Craft compelling, title-specific pitch notes for all assigned books.

·        Oversee the development of promotional materials such as infographics, video content, and photo releases, working closely with our design team.

·        Contribute to speech writing and talking points for company spokespersons.

Events & Partnerships

·        Lead the planning and execution of all book-related events from start to finish.

·        Identify and secure brand tie-ups and partnerships for book promotions and events to enhance reach and impact.

Influencer Management

·        Develop and maintain a robust repository of influencers across various topics and industries.

·        Cultivate strong relationships with key influencers and creators.

·        Design and execute targeted influencer campaigns for key titles to achieve maximum amplification and audience engagement.

Thought Leadership

·        Research and identify speaking opportunities and platforms for our authors and company spokespersons.

·        Maintain a calendar of thought leadership forums and pitch relevant individuals to enhance their professional profile.

·        Actively participate in industry forums and events to stay abreast of publishing trends and network with peers.