Job
Description
JOB DESCRIPTION About Times Internet Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. About the Business Unit TOI and ETPrime are the digital subscription arms of The Times of India and The Economic Times, respectively. TOI+ serves premium journalism to millions of daily news readers, while ETPrime offers deep, insight-led analysis for business professionals. Both products are focused on building a sustainable reader revenue model through high-quality, differentiated content and engaging digital experiences. About the Role We are seeking a Senior Product Manager to lead conversion funnel optimization for TOI+ and ETPrime. This role is central to our subscription growth strategy, focusing on increasing paid user acquisition by improving the user journey from plan discovery to successful payment. You will own and scale product initiatives that reduce friction in checkout flows, increase payment success rates, and improve conversion from free to paid users. You ll also get ownership of the underlying subscriptions system, including the offers and discounts engine, as well as lead capture pages used for B2B and institutional sales. Work Responsibilities - Own the end-to-end subscription conversion funnel, from plan page visits to transaction success across platforms (Web, App, AMP). - Run A/B tests across pricing strategies, offer placements, plan page structures and backend subscription systems. - Identify and eliminate friction in checkout and payment flows by deeply analyzing funnel drop-offs and behavioral data. - Collaborate with engineering and operations teams to optimize backend systems supporting subscriptions, payment retries, and transaction flows. - Partner with analytics, growth, marketing, design, and payments stakeholders to continuously iterate on monetization outcomes. - Monitor funnel health through dashboards and experimentation pipelines, and act on insights with speed and clarity. Skills, Experience Expertise - 4 8 years of product management experience in B2C tech, digital media, fintech, or subscription businesses. - Strong command over funnel analytics, A/B testing, and data-led product iterations. - Familiarity with backend systems powering subscription logic, offers, and payment workflows. - Good understanding of the payments ecosystem, including Google Play Billing, Apple Payments, UPI, wallets, credit/debit cards, and failed transaction handling. - Collaborative mindset with the ability to drive outcomes through cross-functional teams. - Detail-oriented, execution-focused, and user-first. Eligibility - Bachelor s degree in Engineering, Computer Science, or a related field. - MBA or equivalent post-graduation is a plus.
