Senior Product Manager

1. Value added to the success of the company – the main purpose or objective of the job:

To support the PMT in managing brands assigned in order to ensure brand profitability.

2. KRAs:

• Run the product marketing and operational activities of the division as assigned.
• Devise brand plan and marketing strategy.
• Ensure appropriate implementation of the marketing strategies on field.
• Therapy leadership- analyse the need gap in the existing portfolio based on emerging therapy
• trends.
• Drive brand performance through relevant strategies that are practical to implement through an energized field force.
• Market intelligence study and analysis- develop a network that provides regular information
• about competitors.
• Contribute to grow the market share of the assigned portfolio.
• Maintain MIS regards to brands and marketing activities.

3. Skills:

• Analytical skills
• Converting information & data to a relevant & relatively unique proposition- creativity
• Communication
• Collaborative skills- cross functional excellence, between sales team as well as other support
• functions

4. Experience: 5+years of experience in Pharma Marketing.

5. Qualification / Requirements: Bachelor’s degree in Pharmacy/ Life Sciences preferred and

MBA in Marketing is mandatory.