Senior Performance Marketing Officer

Senior Performance Marketing Officer

As a Senior Performance Marketing Officer at INTERVAL, you will play a pivotal role in leading and 

optimizing paid marketing campaigns across various platforms. You will be responsible for driving 

growth, ensuring team performance, and delivering consistent results while aligning with the 

company’s objectives and growth targets. 

RESPONSIBILITIES:

● Develop and execute performance marketing strategies across digital platforms. 

● Optimize campaigns to achieve key performance metrics (lead generation, ROI, CPC, conversion 

rates). 

● Lead, mentor, and manage the performance marketing team. 

● Ensure team objectives align with company goals. 

● Conduct performance reviews and one-on-one sessions for skill development. 

● Oversee campaign performance analysis and reporting. 

● Use data insights from tools like Google Analytics, Ad Manager, etc., to optimize campaigns. 

● Implement strategies to improve lead generation, targeting, and conversion. 

● Experiment with new ad platforms, formats, and tools to enhance campaign effectiveness. 

● Act as the primary point of contact for project managers to ensure smooth execution. 

● Ensure timely communication and coordination with cross-functional teams. 

● Manage and optimize marketing budgets for campaigns. 

● Reallocate budgets as needed to maximize ROI while adhering to financial constraints. 

● Stay updated on trends and best practices in performance marketing. 

● Drive campaign optimization through testing, learning, and implementing new techniques. 

● Conduct competitor and market analysis to identify trends and opportunities. 

● Develop product-focused campaigns to optimize CPL and maximize conversions. 

● Meet lead generation targets within deadlines through strategic execution. 

QUALIFICATIONS:

● 3-5 years of experience in performance marketing or related fields. 

● Bachelor’s degree in any discipline. 

● Strong team building and leadership skills. 

● Proven ability to collaborate and work effectively within teams. 

● Experience in team development and growth strategies. 

● Ability to scale marketing campaigns and strategies to drive business growth. 

● Expertise in developing and implementing strategies to optimize marketing performance. 

● Excellent organizational, communication, and collaboration skills. 

● Proactive, adaptable, and eager to learn in a fast-paced environment.