Senior Meta Ads Specialist (D2C & E-commerce)

Job Title: Senior Meta Ads Specialist (D2C & E-commerce)

Company:

Location:

Experience:

About the Role

Per4mance Guru

ROAS

Key Responsibilities

• End-to-End Campaign Management:

  Plan, execute, and optimize full-funnel Meta (Facebook & Instagram) campaigns for D2C brands.

• Aggressive Scaling:

  Identify winning pockets and scale accounts from ₹5L to ₹50L+ in monthly revenue while keeping CAC within targets.

• Creative Strategy:

  Collaborate with the design team to develop high-converting "hooks" and ad formats (Reels, UGC, Static). You must be able to write compelling ad copy that resonates with Indian consumers.

• Technical Excellence:

  Expert-level management of Meta Pixel, Conversions API (CAPI), and Catalog Sales (DPA).

• Data Analysis:

  Use GA4, TripleWhale, or Northbeam (if applicable) to track the

  Marketing Efficiency Ratio (MER)

  and blended ROAS.

• A/B Testing:

  Constantly test landing pages, offer structures, and creative angles to beat "creative fatigue."

What We Are Looking For

• The "Agency" Edge:

  You must have worked in a fast-paced agency environment. You know how to manage client expectations and juggle multiple niche-specific strategies.

• D2C Specialist:

  Deep understanding of the Indian e-commerce landscape, including seasonality (festive sales), Tier 2/3 audience behavior, and the impact of COD/RTO on performance.

• Mathematical Mindset:

  You don't just report "Clicks"; you understand the relationship between AOV (Average Order Value), LTV (Lifetime Value), and scaling.

• Tool Kit:

  Proficiency in Meta Ads Manager, Excel/Google Sheets (Pivot tables are your best friend), and Google Analytics.

Success Metrics (KPIs)

MetricTarget / ExpectationMonthly Revenue Scale:

ROAS (Return on Ad Spend)

Maintaining profitable benchmarks (typically 3x - 5x+)

Creative Freshness:

CAC (Cost Per Acquisition):

Why Join Per4mance Guru?

• Work with Winners:

  Manage some of the fastest-growing D2C brands in India.

• Data-Driven Culture:

  We value results over "hours clocked."

• High Growth:

  Opportunity to lead a team of junior media buyers as we scale.

How to Apply

If you have the receipts—screenshots of dashboards, case studies of scaling brands to ₹50L+, and a passion for performance—we want to talk to you.