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Senior Media Planning Manager

Senior Media Planning Manager

Xaxis

4 - 6 years

6 - 8 Lacs

Gurugram

Posted:9 hours ago| Platform:

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Skills Required

Brand campaigns Digital media B2C Social media Brand marketing Media research Advertising Media planning Analytics Investment

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary and Impact

We are currently looking for candidates to join us in the role of Senior Media Planning Manager. For this role, we are seeking experienced media planners with a strong background in digital media planning and brand marketing to join our team. The ideal candidate should be well-versed in end-to-end management of brand campaigns, right from mapping Brand KPIs to crafting the media approach and prioritizing media choice, coordination in implementation / optimizations, and eventual performance review and analysis.

As part of the job requirement, the candidate is expected to have a strong understanding of planning principles across digital platforms such as OLVs [YouTube, OTTs], Social Media [Meta, Twitter etc.], Ad Networks etc.

Reporting of the role - Media Planning Director

Some of the things wed like you to do:

Independently manage the planning, and optimization of digital media campaigns across various channels. Ensure campaigns are strategically targeted to drive campaign KPIs.
Adept understanding of marketing funnel and ability to differentiate media strategies based on business and campaign objectives.
Good understanding of B2C publishers for India to help drive brand-led campaigns: audience signals, measurement of campaigns, data pass-back etc.
Apply a strong measurement mindset to assess campaign performance and provide actionable insights, in addition to delivering clear POV/perspective/recommendations via reports and presentations to relevant stakeholders.
Audience/platform research on 1st party / 3 rd party data sources [E.g. GWI, ComScore etc].
Use understanding of campaign and marketplace to contribute ideas for campaign experiments/innovations and prioritize relevant experiments contributed by other team members
Manage accurate forecasts, media plans, and all key media planning documentation, and ensure timely completion of deliverables.
Work alongside and coordinate with multiple internal and external stakeholders.

Skills and Experience

At least 4-6 years experience in digital media planning (brand marketing).
Knowledge of typical B2C platforms.
Working knowledge and effective vocabulary across video, display, social campaigns and/or programmatic media buying.
Experience with media research tools (ComScore, GWI, TGI).
Excellent communication and presentation skills.
Strong organizational skills with a keen ability to prioritize and multitask.
Proven problem-solving skills and ability to think outside of the box.
Ability to collaborate in a team environment.
Detail-oriented and responsive, deadline-driven with strong reasoning skills.

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Senior Media Planning Manager