Senior Media Buyer

About the Role

We’re hiring a hands‑on Media Buyer who can plan, launch, and strategically scale Meta & Google campaigns to drive qualified consultations for healthcare brands. You’ll own both execution and strategy—turning budgets into predictable revenue while maintaining compliance and data hygiene.

Key Responsibilities

• Own the Paid Growth Strategy for assigned clinics: market sizing, offer positioning, channel mix, and experimentation roadmap.
• Plan, launch, and optimize campaigns on Meta (Lead/Conversion) and Google (Search, PMax, Display, YouTube) across multiple cities.
• Build keyword/audience strategies, write high‑converting ad copies & hooks; brief & review creatives.
• Implement accurate conversion tracking (Pixels, GTM, GA4), set up offline conversions(GCLID/FBCLID/Lead ID) and CRM routing (TeleCRM/Zoho/WhatsApp).
• Daily optimization: bids, budgets, placements, negatives, frequency, and A/B testing.
• Drive CRO on landing pages (load speed, trust signals, forms, CTA hierarchy) with web/design.
• Maintain clean SOPs & naming conventions; ship weekly reports with CPL, CPA, ROAS, bookings.
• Ensure policy & privacy compliance for healthcare verticals.
• Collaborate with CSMs & Sales to improve lead quality → appointment → show‑ups.

Must‑Have Skills

• Proven hands‑on Meta & Google Ads experience with lead‑gen at scale.
• Strong analytics: explain movements in CTR/CVR/CPL/CPA with data and clear next actions.
• GA4, GTM, Pixel implementation, UTM hygiene, Sheets/Excel proficiency.
• Clear communication, speed, and multi‑account prioritization.
• Healthcare performance marketing exposure is a big plus.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Nolambur, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What is you're expected CTC ?
• What is your current CTC?

Education:

• Bachelor's (Preferred)

Experience:

• Media buying: 1 year (Preferred)

Language:

• Hindi (Preferred)

Work Location: In person