Senior Marketing Executive

Key Responsibilities:

• Develop and execute marketing strategies to promote lights, wires, and cables products across B2B and B2C segments.
• Identify new business opportunities, channels, and markets to increase brand presence.
• Plan and implement campaigns (digital, print, exhibitions, trade fairs, dealer meets).
• Build and maintain relationships with dealers, distributors, and key accounts.
• Conduct market research to analyze competitors, pricing trends, and customer preferences.
• Collaborate with the sales team to generate leads and drive revenue growth.
• Oversee branding, product positioning, and promotional activities
• Prepare reports and present marketing performance metrics to management.

Required Qualifications & Skills:

• 58 years of experience in

  marketing within the lights, wires, or cables industry

  (preferred).
• Strong knowledge of dealer/distributor network and B2B marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to design and implement end-to-end marketing strategies.
• Proficiency in digital marketing tools, CRM, and MS Office.
• Strong analytical and problem-solving abilities.