Senior Marketing Automation Specialist

Role Overview: You are being offered the opportunity to join Commvault as a Sr Marketing Automation Specialist. In this role, you will support the execution of digital and field activities in the region by managing a workspace within the marketing automation platform (Marketo) and providing services to both the global marketing automation team and theatre-level stakeholders. Key Responsibilities: - Manage and execute requests from cross-functional digital marketing teams, including developing event programs, executing nurture campaigns, and implementing digital tactics. Analyze campaign performance, conduct A/B testing, and provide insights for optimization. - Be familiar with end-to-end campaign setup, including email creation, landing page development, and form template builds. Extract data from various sources to enhance target lists. - Drive best practices in email governance and marketing automation utilization. Ensure database integrity and compliance with local data privacy regulations. - Collaborate with broader marketing teams to execute a seamless lead journey for the region. Liaise with internal clients to understand business objectives and provide data-driven recommendations. - Schedule marketing automation program level reporting and recurring meetings with regional marketers. Troubleshoot CRM integration and data synchronization issues. - Measure list efficiency, suggest improvements based on metrics, manage the regional email calendar, and A/B test email tactics for optimization. - Utilize Power BI Databases, understand AI/ML concepts for evaluating vendor tools and automation features, and ensure ethical use of AI in operations. - Leverage AI-powered tools to enhance campaign performance, apply AI-driven insights for decision-making, and collaborate with cross-functional teams to identify AI opportunities for efficiency. Qualifications Required: - 5+ years of experience in a B2B marketing organization. - Experience with Marketing campaigns, preferably from a database marketing or marketing operations perspective. - 5+ years of experience using a Marketing Automation Platform (Marketo Certified Expert preferred). - Good working knowledge of HTML and CSS, CRM experience with SalesForce, and SFDC dashboards. - Strong analytical, reporting, and interpersonal skills. Ability to meet tight deadlines, adapt to changing priorities, and communicate best practices effectively. - Self-motivated professional with the ability to operate in a dynamic, fast-paced environment. - Experienced with Power BI dashboard creation, willingness to learn and adapt to evolving AI technologies, and collaborate effectively with cross-functional teams. Additional Company Details: Commvault (NASDAQ: CVLT) is a leader in cyber resilience, empowering customers to recover from cyberattacks and keep data safe. For over 25 years, more than 100,000 organizations have relied on Commvault for data protection. The company offers continuous professional development, an inclusive company culture, and various benefits such as health check-ups, tuition reimbursement, and personal accident cover. (Note: Any additional details about the company were not mentioned in the provided job description.),