Senior Marketing Automation Specialist

3 - 5 years

5 - 9 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:

  • Build, test, and deploy email campaigns, nurture programs, and lead scoring modelsin MarketoManage Marketo assets including emails, landing pages, forms, and workflows
  • Optimize campaign performance through A/B testing and reportingMaintain data integrity through list management, segmentation, and syncs with CRM
  • Implement and document scalable processes and naming conventions
  • Support lead lifecycle strategy, including MQL definitions and routing rules
  • Monitor deliverability, bounce management, and data compliance
  • Troubleshoot issues related to campaign execution, integrations, or sync errors
  • Maintain Marketo instance hygieneServe as the primary point of contact for client stakeholders

Nice to Have:

Marketo Certified Expert (MCE)MS Excel

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Grazitti Interactive

IT Services and IT Consulting

Panchkula Haryana

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