Senior Market Research Analyst

The Big Picture

• Data Analysis and Interpretation:

  You ll conduct thorough market research to gather data on industry trends, customer preferences, and competitive landscape. You ll analyze this data to generate actionable insights.

• Reporting and Presentations:

  You ll prepare detailed reports and presentations to communicate research findings to internal stakeholders, including the executive team and project managers.

• Customer Insights:

  You ll develop and maintain a deep understanding of our target customers, their needs, and how our BIM and MEP solutions can meet those needs.

• Market Trends Monitoring:

  You ll stay updated on industry developments, emerging technologies, and market shifts to ensure Illumine-i remains at the cutting edge of architectural engineering.

• Collaboration:

  You ll work closely with the marketing, product development, and sales teams to align research findings with business strategies and goals.

• Strategic Recommendations:

  You ll provide strategic recommendations based on research findings to guide business decisions and improve our market position.

• Competitive Analysis:

  You ll conduct regular competitive analysis to understand the strengths and weaknesses of our competitors and identify opportunities for differentiation.

• Bachelor s degree in Marketing, Business, Economics, Statistics, or a related field. A master s degree is a plus.
• Minimum of 4-7 years of experience in market research, preferably in the architectural engineering or construction industry.
• Strong analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
• Proficiency in various market research methodologies, including surveys, focus groups, and secondary research.
• Familiarity with statistical software and data analysis tools and advanced Excel skills.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Strong attention to detail and accuracy in all work products.
• Ability to think critically and solve problems creatively and effectively.

• Understanding of BIM and MEP projects, including industry-specific trends and challenges.
• Experience with architectural engineering, construction, or related fields, particularly with BIM and MEP.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Familiarity with advanced data visualization tools to present research findings in an engaging manner.
• Relevant certifications such as Professional Researcher Certification (PRC) or certification in Market Research (CMR).