Senior Manager - Service Line Marketing

As the Service Line Marketing Manager at LTIMindtree, focusing on the Interactive Business Unit, your primary responsibility will be to own and drive the marketing initiatives for the service line. You will collaborate with various stakeholders to develop and implement effective marketing and communications strategies to enhance thought leadership, awareness, and demand generation for the practice. Your key responsibilities in this role will include: - Developing marketing and communications strategy and execution plan specifically tailored for the interactive Service Line - Defining the positioning, messaging, customer journey, and content strategy to engage the target audience effectively - Leading content and campaign development, demand generation, lead nurture, and sales enablement activities to drive business growth - Designing and executing programs to achieve the strategic objectives of the Service Line - Aligning closely with business stakeholders to ensure marketing strategies are in line with overall goals - Collaborating with field marketing teams to implement marketing plans at the geographical level To qualify for this position, you should possess the following qualifications: - Minimum of 14+ years of experience in interactive business unit marketing within a large IT technology services background - Strong expertise in developing marketing and communications strategies to effectively reach the target audience - Proven track record in content development, campaign management, demand generation, and sales enablement - Ability to drive thought leadership initiatives and align marketing efforts with the business objectives - Excellent collaboration and communication skills to work seamlessly with cross-functional teams and stakeholders Please note that no additional details about the company were provided in the job description.,