Senior Manager - Revenue Growth Management

What are the Key Deliverables in this role

Financial Outcomes

• Develop, lead & roll out the RGM strategy across categories for TCPL India business to improve market share, grow revenue & profitability.
• Strategic Pricing Analyse & recommend strategic pricing across brands based on Pricing frameworks - brand equity, relative market share, RPI and strategic goals etc.
• Pack Price architecture - recommend ideal PPA to maximise market penetration & share.
• Assortment - Evaluate product mix and SKUs to identify growth opportunities. Develop assortment recommendation principles for GT outlets
• Trade spends Optimization Analyze trade investments across channels; recommend allocation adjustments, scheme designs to maximize ROI/ meet scheme objectives & minimize inter channel conflict
• Competition benchmark/Industry best practices analysis - Monitor competitive landscape and market trends; provide actionable recommendations to maintain competitiveness.
• Lead/Partner with stakeholders & third party for any market research work being undertaken
• Drive continuous improvements in frameworks, dashboards, reviews & processes

Customer Service

• Utilize advanced analytics to generate actionable RGM insights by leveraging models like - clustering, profiling & predicting
• Train, mentor & encourage the teams to move to RGM driven decisions

Digital & Innovation

• Design & implement Models and tools to enable day to day RGM
• Partner with Digital team to embed RGM at transaction level - frameworks, guiding principles & strategic goals at transaction level via SFA/ Other tools like trade spends simulator
• Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories

What are the Critical success factors for the Role

• MBA from premier institute preferred with minimum 6-8 years of experience;

  4 years of experience in RGM preferably in FMCG F&B/ Consulting Firms

• Strategic thinker with strong business/commercial acumen, analytical & influencing skills
• Strong stakeholder management, excellent communication & presentation skills (incumbent will work directly with ExCom member and his / her direct reports at VP and Director level)
• Agility to steer as per market trends and business prioritization
• Collaborative approach & growth mindset - Demonstrated ability to lead cross functional skills
• Result oriented with proactive approach
• High attention to detail while managing multiple priorities

What are the Desirable success factors for the Role

• Expertise in data modeling, financial analysis, and RGM tools.