SENIOR MANAGER – REGIONAL SALES DEVELOPMENT - North

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Senior Manager - Regional Sales Development Manager - Eas

Consumer Products Division

Team Management

• Manage the Regional BP team covering diverse responsibilities from Business planning and development, Sales Planning and MIS
• Ensure team deliverables are in line with Commercial Strategy and ensures regional needs are catered to.
• Mobilize regional resources and connects to enhance/customize national plans for regional execution.
  

Sales Planning

• Customize, implement, & track trade & marketing business drivers on field to help improve the business extraction within approved CTS
• Enrolment and restructuring of Channel loyalty programs from time to time to ensure optimization.
• Own the monthly BPP process execution at the regional level
• Periodic Manpower resource planning and infra planning for the Sales Teams.
• PSR/SSR/ISR/Merchandiser/Promoters – identify gaps/ bottom boxing etc
• Regional initiatives/ projects – Identify specific gaps to Conceptualize and Drive projects at a Brand x Channel x Geography level for the Region
  

MIS

• Support the Sales team with robust and timely MIS Reports and Dashboards on key sales KPIs (distribution/ focus products) and New launches in the region
• Nielsen benchmark on strategic brands and check progress intermittently
• Own the deployment of DMS (Suvidha) and SFA (Suvidha Mobile/Parinaam/Proanto) solutions. Share feed back to the HO teams with development opportunities.
• Regional intelligence on competition tracking and liaison with HO SDM/Marketing
  

Administration

• Timely HO submissions on incentives/program performance/Key accounts data for timely program payouts and sales incentive processing (both for on-roll and secondary sales force)
• Month sales secondary closures in alignment with the sales team and HO coordinator/IT
  

Merchandising

• Monitoring merchandising/dominance executions of Program stores and unpaid visibilities
• POSM Movements and utilisation tracking.
• Initiative/Events calendar for the region