Work from Office
Full Time
Role Summary:
He/she will serve as the Analytics expert to country teams in India.
Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer s competitive advantage
Proactively identify the need for resources/capabilities to deliver against analytic priorities
Performance Management / Forecasting / Operating Plan Support
Proactively assess BU and country portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
PMR Management
Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
Create and manage budgets associated with assigned activities
Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities
Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals
Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
Facilitate best practice sharing and knowledge management
Basic Qualifications
Bachelor s degree required , Masters preferred in a Quantitative discipline
7 + years of multi-disciplin ary experience with a preference for exposure to Business Analytics /Finance , M arketing, Engineering, or other quantitative field
Preferred Qualifications
K nowledge of the pharmaceutical industry in India , including relevant data sources required to understand and generate insights about the market
Demonstrated e xperience across most GCA capabilities including data analytics, primary and secondary market research, data reporting visualization , and forecasting/modeling ; specific experience in Dataiku/DSS and Tableau are highly desired
Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
A bility to act as a strategic partner to commercial leadership
C apacity to quickly establish relationships of trust and credibility
Innovative and agile mindset ; self-starter
Demonstrated analytics insights expert
Demonstrated business acumen
Fluency in English
Work Location Assignment: Hybrid
Marketing and Market Research
Pfizer
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