Senior Manager Mobile App Analytics

The Mobile App Analytics Senior Manager is responsible for providing strategic leadership and direction for the mobile app analytics function within the organization. They will oversee the development and implementation of analytics strategies, drive data-driven decision making, and ensure the effective utilization of analytics insights to optimize mobile app performance and user experience. Key Responsibilities Analytics Strategy Development: Develop and implement a comprehensive mobile app analytics strategy aligned with overall business objectives. Define key performance indicators (KPIs) and metrics to track app performance and user behavior. Establish data governance and quality standards to ensure data accuracy and reliability. Data-Driven Decision Making: Partner with product managers, marketing teams, and engineering teams to drive data-driven decision-making. Translate complex analytics insights into actionable recommendations for improving app features, user experience, and business outcomes. Measure the impact of app changes and optimizations on key performance indicators. Show more Show less