Senior Manager - Media and Promotions

Senior Manager, Media and Promotions

Role Overview

As a member of the Media and Promotions team, you will play a pivotal role in planning, executing, and managing media strategies and promotional campaigns to enhance the firms brand presence and drive business growth. Leveraging your expertise in digital media, traditional advertising, and content-driven marketing, you will collaborate with senior leadership, cross-functional teams, and external partners to deliver innovative, high-impact promotion of the firms services and thought leadership within the HR consulting sector. Your efforts will support the creation of engaging content and ensure the successful execution of both digital and traditional campaigns, maximizing the firm’s visibility and market influence.

Key Responsibilities

• Sourcing and Mobilization

  being the crux of the business model, you are expected to develop and leverage both organic and paid promotional strategies to facilitate business development and fulfillment.

• Strategic Media Planning & Brand Management

• Develop and implement integrated media strategies across digital, print, social, and event channels to boost brand awareness.
• Define media objectives and KPIs aligned with business goals, ensuring campaigns deliver measurable results.
• Oversee consistent firm-wide messaging and positioning across all platforms and promotional initiatives.
• Build detailed marketing funnels to acquire, acquire, and facilitate Employers, Job and Skill Aspirants, Educational institutions, government bodies, and other stakeholders of the company.

• Campaign Development & Execution

• Lead the end-to-end process for promotional campaigns, including ideation, budgeting, execution, and post-campaign analysis.
• Plan and oversee event activations, managing logistics, creative content, and on-site operations.
• Coordinate with internal teams and agencies to produce campaign content, assets, and PR activities.
• Monitor timelines, campaign budgets, and deliverables for multiple concurrent projects.

• Digital & Paid Media Management

• Oversee digital media buying, including paid campaigns and partnerships with digital vendors.
• Optimize media spending for maximum ROI using performance analytics and campaign data.
• Stay updated on digital marketing trends, SEO/SEM, and emerging advertising technologies.
• Manage social media presence and support digital marketing activities, tracking and reporting campaign performance metrics.

• Brand Building

• Ensure consistent messaging and visual identity across all channels and promotional materials.
• Support employer branding and recruitment marketing efforts.

• Stakeholder & Vendor Management

• Build and maintain relationships with agencies, publishers, influencers, and technology partners.
• Negotiate contracts and manage external partnerships to deliver cost-effective, impactful campaigns.
• Collaborate with vendors and partners for seamless execution of marketing events and promotions.

• Content Development

• Contribute to the creation of blogs, newsletters, social media content, and branding materials.
• Support the production of thought leadership and marketing collateral.

• Analytics, Reporting & Thought Leadership

• Track, measure, and report campaign effectiveness with robust analytics tools.
• Present insights to leadership, offering recommendations for strategic improvements.
• Drive the firm’s thought leadership through strategic content, event promotions, and branding activities.

• Team Leadership & Development

• Manage and mentor a team of media specialists, fostering skill growth and high performance.
• Promote a culture of innovation, collaboration, and excellence within the team.

Core Requirements

• Bachelor’s or master’s degree in marketing, Media Communications, Business, or a related field.
• Minimum 8 years of experience in media planning or promotions, with at least 2–3 years in a managerial capacity, preferably in HR consulting or B2B services.
• Proven success in developing and executing cross-channel marketing and media campaigns.
• Strong knowledge of digital advertising platforms, content marketing, and media buying.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficiency in marketing analytics, digital tools (Google Analytics, programmatic buying, CRM), and Microsoft Office Suite.

Preferred Skills

• Experience in the HR technology, consulting, or professional services industry.
• Familiarity with employer branding, recruitment marketing, and B2B lead generation strategies.
• Strong creative and analytical mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.