General Manager - Marketing || Education Business || North India

Role & responsibilities

Brand Strategy & Positioning

• Develop and implement long-term brand strategy for Education vertical.
• Define brand architecture, identity, messaging frameworks, and standard brand guidelines.
• Drive brand differentiation and market visibility aligned with organizational goals.
• Plan and execute annual brand calendars and campaigns.

Corporate Communication & PR

• Lead all internal and external communication initiatives for education vertical.
• Manage public relations, media visibility, press releases, and corporate narratives.
• Build and maintain relationships with media houses, agencies, and communication partners.
• Oversee crisis communication and brand reputation management.

Digital Marketing & Content Leadership

• Drive digital strategy including website, social media, SEO/SEM, and digital storytelling.
• Oversee content creation for campaigns, corporate videos, brochures, and brand collaterals.
• Implement analytics-driven digital marketing to improve engagement and ROI.

Marketing Campaigns & Events

• Design integrated marketing campaigns for patient engagement, admissions, and brand awareness.
• Lead branding initiatives for corporate events, conferences, workshops, and education fairs.
• Ensure consistent brand experience across all units and touchpoints.

Stakeholder Management & Leadership

• Collaborate closely with CEOs, principals and academic leadership teams.
• Manage external vendors, creative agencies, PR partners, and research agencies.
• Lead a high-performing marketing & communication team across education vertical.

Admissions

• Drives top-line growth through demand generation, brand strategy, product marketing, and admissions enablement along with admissions team in schools.
• Sets and achieves admissions targets in collaboration with principals & admission team of schools.
• Monitors performance of campaigns and channels to drive admissions & branding for schools.

Budget Planning & Allocation

• Owns the marketing budget end-to-end, including forecasting, allocation, and optimization.
• Ensures efficient ROI from all marketing investments (digital, brand, events, GTM initiatives).
• Shifts spend dynamically based on performance data and market conditions.

Preferred candidate profile

Qualification, Experience & Skills:

• Masters degree in Marketing, Mass Communication, or Business Management.
• More than 15 years of experience in Brand Strategy, Corporate Communication, or Marketing Leadership.
• Experience in Education, or Consumer Brands preferred.
• Strong command of integrated marketing, digital branding, and PR management. Strategic thinking with strong brand knowledge.
• Excellent communication, storytelling, and presentation skills. Ability to manage large-scale campaigns and multi-vertical branding.
• Strong leadership, planning, and stakeholder management ability.
• Data-driven, creative, and highly organized.

bharti@symbiosisindia.net