Job
Description
Senior Manager, Marketing – FLM, Bengal NER JHK Location - Kolkata Region Front-Line Marketing Lead will: Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership. Provide leadership in the execution of region-specific activations, with an emphasis on driving end-to-end closures, whilst leveraging the network. Actively participate and provide a regional perspective when developing integrated execution strategies for both the long and short term. Provide input on OU- and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable) Oversee localisation and real-time amplification of IMX campaigns within the region, providing input to OU IMX team Execute local media buying that cannot be bought at OU-level (through Mkt procurement) Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers Support the System in customer and shopper marketing agendas , maintaining strong relationships with key customers. Support Franchise and local bottling teams with regular cascades on Volume and Share performance deep dives specific to the region, along with recommendations on driving integrated action plans. Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team. Scope : 3 bottling partners KEY SUCCESS PARAMETERS Experience Significant market and leadership experience (8-11 years work ex) Direct experience with marketing activation Business and commercial acumen , including financial expertise Experience working with TCCC external partners (bottlers and customers) Experience working in cross-functional and cross-geographical teams is preferred Work Focus Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers Ability to identify needs for campaign localization or customization as necessary Ability to guide media buying (in partnership with Mkt procurement) , as necessary Communication Focus Role will require frequent communication with OU Frontline Marketing Leadership team, OU Category teams, OU IMX team, and OU C&CL team, OU Franchise leadership teams Role will also interact frequently with Bottlers and external parties (activation agencies, media) Skills: Business Development; E2E Connection Planning; Creative Strategies; Team Management; Communication; Business; Business Partnerships; Marketing Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
