Senior Manager- Luxury Shopper & Experiential Marketing

Senior Manager- Luxury Shopper & Experiential Marketing

Experience: 5-10 Years PQE

Luxury Shopper Marketing

• Designing and rolling out central campaigns for the complete Luxury portfolio
• Ensuring toolkit designs as per aligned brand worlds
• Work closely with brand team to execute national campaigns (like SDX watch promo)
• Drive new initiatives, monitor and report the effectiveness of the campaigns

3rd Space and Central strategic events

• Leading the strategic multi-city 3rd space activation centrally and getting the same executed by regions.
• Identifying the key opportunities and executing the same end to end
• Lead for strategic brand tie-ups and in-culture plays
• Identify external partners / brands with aligned organization goals to drive tie-ups.
• Drive efficiency in working closely with luxury brands and key customer cohorts to drive experiences in alignment with regional teams (HNI dinners, Golf, Merc, BMW, Watch tie-ups, Weddings etc)

SPOC for National Key accounts

• Work closely with national key accounts SPOC and lead the marketing conversation along with Key accounts for the applicable brands
• Monthly reporting on the marketing initiatives across the accounts along with National Key accounts

Monitoring & Effectiveness Evaluation

• Establish robust measurement & feedback mechanism for all marketing initiatives and highlight performance metrics and target achievement.
• Carry out effective business analysis to respond to channel, category, customer, and competitive industry trends. Focus on identifying growth opportunities for USL through the channel and key customers

Worldclass

• Will be central lead for content and paid media for Worldclass and work closely with Worldclass team for seamless content execution

Flexible Working Statement:

Diversity statement:

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.