Senior Manager- Luxury Shopper & Experiential Marketing

5 - 9 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Senior Manager specializing in Luxury Shopper & Experiential Marketing, your role involves designing and implementing central campaigns for the complete luxury portfolio. Your key responsibilities will include: - Designing and rolling out central campaigns for the luxury portfolio, ensuring toolkit designs align with brand worlds - Collaborating closely with the brand team to execute national campaigns such as the SDX watch promo - Driving new initiatives and reporting on the effectiveness of campaigns - Leading strategic multi-city 3rd space activations centrally and overseeing execution by regional teams - Identifying and executing key opportunities from start to finish - Cultivating strategic brand tie-ups and in-culture plays with external partners and brands that share aligned organization goals - Enhancing efficiency by collaborating with luxury brands and key customer cohorts to deliver experiences in alignment with regional teams, including HNI dinners, golf events, luxury brand tie-ups, weddings, and more - Acting as the single point of contact for national key accounts, leading marketing conversations and providing monthly reports on marketing initiatives - Establishing a robust measurement and feedback mechanism for all marketing initiatives, evaluating performance metrics and target achievements - Conducting business analysis to respond to channel, category, customer, and competitive industry trends, with a focus on identifying growth opportunities for the company through channels and key customers Additionally, you will serve as the central lead for content and paid media for Worldclass, collaborating closely with the Worldclass team for seamless content execution. The company's flexible working statement emphasizes the importance of flexibility in working arrangements, including part-time options, compressed hours, and different locations to support employees from day one. The diversity statement highlights the organization's commitment to creating an inclusive culture where everyone feels valued and can belong. If you are inspired by the prospect of joining a company with the ambition to become one of the best performing, most trusted, and respected consumer products companies globally, this opportunity may be the perfect fit for you.,

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