Senior Manager, Hematology Oncology Product Management

Bristol Myers Squibb

5 - 10 years

20 - 27 Lacs

mumbai

Posted:2 hours ago| Platform:

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Skills Required

product management supply chain market development public relations hematology clinical trials market research oncology distribution network marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

This position will be in charge of specific indications/tumor types in Hemat - Oncology space and oversee the planning, execution, and tracking marketing-related activities

Key responsibilities:

Brand Planning and setting strategic priorities for current and future indications
Creating an annual execution plan with activities for various levels- national, regional and local level- examples include speaker programs, advisory boards, public relations events, disease education, etc.
Conceptualizing and execution of integrated brand campaigns with promotional content that brings alive the science behind our products
Collaborating with the sales team to monitor product performance as well as external environment using appropriate tools and taking corrective action, if required, to meet business objectives in compliance with applicable policies, procedures and other regulations.
Identifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and is responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives
Cross functional Collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments; Regulatory & Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies); Medical Team on speaker programs and speaker training and overall tumor specific strategies
Plan and execute key internal meetings such as Plan of Action and National Sales Meetings
Lead development of key strategic partnerships, both internally and externally with local Agencies and local Content/Media Partners
Ensure sales team receives appropriate sales training on a regular basis

Languages:

English (required), Hindi (nice to have)

Experience and Knowledge

5+ years overall experience in pharmaceutical industry preferably Hematology / oncology field
Experience working with thought leaders in Hematology / oncology; Previous Sales experience preferred
Ability to translate Patient Journey into meaningful insights / tactics
Experience in Brand Strategy & Planning, Go-To-Market Models, Customer intelligence, brand intelligence and Identifying opportunities to win (HCP segments and patient types).

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