Senior Manager - Growth

Coindcx

3 - 5 years

50 - 70 Lacs

mumbai bengaluru

Posted:1 week ago| Platform:

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Skills Required

mining usage competitive analysis market research brand awareness wellness gaming product marketing analytics monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

You need to be a HODLer of these: 3-5 years of product marketing experience in a growing business 3-5 years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users Excellent understanding of user segmentation and cohorts based on various surrogates, events and attributes
Excellent problem-solving, creative thinking, and analytical skills
Ability to drive insights into campaigns
Practical and Proven expertise on CEP and MMP tools like MoEngage, CleverTap, Plotline, etc Knowledge of testing and optimisation Experience driving campaigns in a fintech, e-commerce, gaming, and/or internet environment
Ability to succeed in a rapidly changing environment
You will be mining through these tasks: Be responsible for planning and execution of acquisition and activation campaigns via various channels such as Push, In-App, Email, WhatsApp and Product Journeys etc
Build and scale Referrals as a key acquisition channel through rigorous experimentation
Identify the right cross-sell opportunities in the journey of a user and devise campaigns to effectively cross-sell high revenue products
Responsible for driving gamified and incentive based programs/campaigns with a well defined social element attached to it while understanding the target group, positioning, offer/CTA
Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns
Ensure that the organisation s brand and identity is adhered to in campaigns and in all communication channels
Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated
Partner with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities
Using user & market research, user feedback, user usage and competitive analysis to identify new campaign opportunities and enhancements
Bonus if You Have: Exposure to fintech, crypto, trading platforms, or event agencies
Ideas to build something useful and are always curious to learn

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