Senior Manager - Digital Marketing

About Us: Vakilsearch is a legal tech platform that provides services for businesses and individuals in India. Our services focus on Legal Tax & Compliance for businesses and individuals. Role Summary: We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution. This role requires strategic planning, cross-functional collaboration, and efficient project management to maximise ROI. Key Responsibilities: 1. Marketing Strategy and Execution: - Develop and implement comprehensive marketing strategies aligned with organizational goals. 2. Cross-Functional Collaboration: - Partner with sales, operations, and tech teams to understand requirements, set shared objectives, and track ROI for marketing campaigns. 3. Project Management: - Lead marketing projects from concept to delivery, ensuring timely execution by coordinating across creative, digital, and content teams. 4. Brand Management: - Maintain a consistent brand voice and identity across all touchpoints, including digital, print, and events. 5. Performance Marketing: - Oversee paid media campaigns, track KPIs, and optimize strategies to improve lead generation and customer acquisition. 6. Content and Digital Marketing: - Drive innovative digital campaigns, SEO/SEM strategies, and engaging content to enhance online presence and customer engagement. 7. Media Planning and Buying: - Manage budgets for media buys across traditional and digital platforms to ensure maximum reach and cost efficiency. 8. Customer Insights and Analytics: - Leverage data-driven insights to identify market trends, customer preferences, and campaign performance metrics. 9. Team Leadership and Development: - Build and mentor a high-performing marketing team, fostering collaboration and accountability. 10. Stakeholder Communication: - Regularly report marketing performance to senior leadership, aligning strategies with business priorities. This role demands a proactive leader who can balance strategic thinking with hands-on execution to achieve measurable results while fostering cross-departmental synergy. Qualifications: - Bachelor's degree in Marketing, Advertising, or a related field. MBA Preferred - Proven experience in Marketing Startegy, Growth, Technical & brand management, strategy, and large-scale campaigns. - In depth experience of working in organised set ups in zero to 1 projects - Excellent negotiation, project management, and analytical skills. Preferred Skills: - Hustler in character and agile in terms of adaptability. - Ability to manage multiple projects in a fast-paced environment. - Strong communication and interpersonal skills. Why Join Us ? - Opportunity to lead impactful campaigns. - Work with a passionate and creative team. - Competitive salary and growth opportunities.