Senior Manager - Copywriting

Core Responsibilities: Creative Leadership: Lead and inspire a team of copywriters, providing guidance and mentorship. Strategic Thinking: Develop and implement creative strategies that align with business objectives. Project Management: Work closely with designers, copywriters, and the production team to ensure cohesive and impactful campaign execution. Lead brainstorming sessions and workshops to foster a culture of creativity and collaboration. Cross-Functional Collaboration: Work closely with brand marketing, digital, and other teams to ensure seamless integration of creative assets. Stakeholder Engagement: Present creative concepts and strategies to stakeholders, incorporating feedback and ensuring alignment with business objectives. Build strong relationships with US creative copy team to enhance consistency in customer facing content. Talent Development: Identify, recruit, and develop top creative talent. Industry Trends: Stay up to date with the latest creative trends and technologies. Years of Experience: 8-12 years in a similar role preferably in a design studio, advertising agency, GCC or Retail organization. Education Qualification & Certifications (optional) Required Minimum Qualifications : Bachelor s or master s degree in English, Journalism, Mass Communication or other related fields. Skill Set Required Primary Skills (must have) Strong portfolio demonstrating breadth of UX writing capabilities, particularly in retail industry Strong understanding of US culture & trends. Excellent command over the English language, both spoke & written. Exceptional writing, editing, and proofreading skills Good with communication and presentation skillsets Proven ability to lead, develop and nurture talent providing consistent meaningful feedback Expertise in leading multi-channel work from ideation to execution. GenAI knowledge for creative efficiency is good to have. General office programs such as Microsoft Word, PowerPoint, Excel. Candidate should have effective project management skills; oral and written communication skills; and ability to handle multiple tasks simultaneously. Experience at retail brand in-house creative department/ design house/ marketing agency. Secondary Skills (desired) Familiarity with Mac interface and OS. Presentation software. Experience working with US stakeholders.