Senior Manager - Copywriting

Key Deliverables

• Lead creative copywriting and campaign ideation for digital-first marketing initiatives across platforms like Twitter, Instagram, LinkedIn, and YouTube
• Develop compelling scripts, captions, narratives, and a copy playbook ensuring alignment with brand voice and business goals
• Drive integrated online and offline brand campaigns, ensuring consistency and maximum impact
• Mentor and scale the creative team to raise creative standards and foster collaboration with design and marketing functions

Role Responsibilities

• Craft engaging, trend-savvy content tailored to social media platforms and offline media formats
• Stay updated on digital trends, internet culture, and platform algorithms to keep the brand relevant
• Collaborate cross-functionally with marketing, social media, and leadership teams to align creative outputs with company vision
• Drive innovation and push creative boundaries to create standout, internet-first brand campaigns