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Anheuser Busch InBev
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Senior Manager Connections - Communications

Senior Manager Connections - Communications

Anheuser Busch InBev

5 - 9 years

25 - 30 Lacs

bengaluru

Posted:9 hours ago| Platform:

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Skills Required

brand management lifestyle activation brand positioning creative strategy fmcg marketing cpg industry budget management alcoholic beverages brand strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the job

Primary Purpose:

Role & Responsibilities

Brand Positioning: Define and maintain brands positioning, ensuring alignment with global directions while meeting Indian market needs.
Partnerships Activation: Develop and execute brand partnerships that align with brands positioning.
Creative Collaboration: Work closely with internal creative teams, external agencies to develop innovative concepts, content and activations.
Planning & Execution: Develop, execute and track activations & partnerships, ensuring timely delivery and budget management.
Commercial & Budget Management: Manage marketing budgets, ensure ROI optimization and deliver brand programs on time in full.

Preferred candidate profile

Education:

Experience:

Skills:

Strong understanding of Culture and brand management.
Excellent communication, collaboration and project management skills.
Ability to think strategically, creatively and analytically.
Experience working with creative agencies, internal teams and external partners.
Strong budget management and commercial acumen.

Nice to Have

Cultural Marketing Expertise: Knowledge of cultural marketing trends, consumer behavior and cultural insights.
Global Brand Experience: Experience working on global brands, with an understanding of international marketing strategies and cultural nuances.

And above all of this, an undying love for beer!

Quench your thirst for success. Come, sit at the table!

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