Offrole-Trade Marketing Representative

Job Description

Primary Purpose of the Role The Trade Marketing Representative plays a key role in ensuring the on-ground execution of brand and promotional initiatives across retail and wholesale channels. This role supports the Trade Marketing Specialist and Sales teams to drive visibility, shopper engagement, and sales performance in line with brand and channel strategies. Key Responsibilities Execute Trade Marketing Initiatives: Implement brand activation campaigns, consumer promotions, and visibility drives at the outlet level across channels (retail, wholesale, etc.). Ensure In-Store Visibility: Deploy merchandising materials and promotional assets as per defined templates. Conduct audits to ensure proper branding and display execution. Outlet Engagement & Relationship Management: Build strong relationships with outlet owners/managers to support ongoing and new promotional activities. Act as a liaison between field sales and the marketing team. Support Sales Team: Partner with Sales Representatives to understand territory-level priorities and contribute to sales-driving activities like product sampling, tactical campaigns, and stock rotation. Market Intelligence & Feedback: Gather insights from the ground on consumer behaviour, competitor activities, and campaign performance. Share regular feedback with the Trade Marketing Specialist/Manager. Campaign Tracking & Reporting: Maintain trackers for campaign execution, provide photo documentation, and share weekly reports on progress and learnings. Key Interactions Internal: Trade Marketing Team Area Sales Managers & Sales Representatives Regional Marketing/Sales Teams External: Retail Outlet Managers/Owners Merchandisers Distributors Skills & Knowledge Good communication and interpersonal skills Basic knowledge of branding and in-store execution Strong time management and organizational skills Ability to adapt and work independently in a field-based role Proficiency in MS Excel/PowerPoint for reporting is an advantage Personal Attributes High energy and enthusiasm Customer-first attitude Detail-oriented and disciplined Willing to travel within the assigned territory Comfortable with fieldwork and meeting daily execution targets Quench your thirst for success. Come, accept the challenge!