Job
Description
About The Team The brand marketing team at Meesho comprises brand, media, insights, social and creative teams. We collaborate with business and product stakeholders and external partners to bring the brand communications of Meesho to life. Our aim is to enhance the quality of awareness of Meesho and it’s key messages. Ensuring we reach the right cohorts with the right message at the right time, leading to strong business and brand health growth. We are building a brand that can endure the test of times and be loved by all value conscious shoppers of India. If you are excited about driving 10X growth for India’s only true and profitable e-commerce platform, then this might be the role for you. We believe our work is as good as our culture, we have tons of fun in jamming sessions on ideas, celebrating wins and we cover for each other in tough times. Best if you experience this in person :) About The Role We are looking for a Senior Manager for the marketing team at Meesho. The Meesho Brand is under construction and we are looking for a team member who has contributed to building a loved brand in India. This could be consumer facing brands in FMCG, D2C, Marketplace or Tech sectors. You are a first principle thinker and a deep problem solver, you have experience in structuring ambiguous problems using data, user insights and outside in best practices. You are good at identifying the right inputs and outputs for solving these problems. You are able to structure brand strategy and annual plans and secure the right resources to deliver them by collaborating with cross-functional teams across the organization. You are able to take ambiguous problems and bring clarity on the way forward. You are equally comfortable in a data analysis / insights session and inspiring and jamming with creative partners. You thrive on user insights and are a person who likes to be out there meeting consumers frequently. You anchor your decisions in conviction coming from users, data or best practices in the Industry. You are able to PMO large multi-functional projects independently - leading insights, social, product, business and media teams towards a common goal. You are focused on input metrics of marketing and are comfortable with driving business outcomes in the short and brand outcomes in the long term. What You Will Do Growth Strategy and Landscaping - You will go deeper into our historical learnings, data, user research and identify opportunities for the brand Meesho to build awareness, consideration and preference among user cohorts. Annual Operating Plans : You will guide cross functional pods and lay out the on and off app communications, key brand equity campaigns and smaller topical or regional initiatives in an annual calendar for the teams to execute. Brand Strategy - You will also refine the brand code ( foundational aspects of the brand like persona, emotions, benefits etc. ) and build guidelines and SOPs to bring consistency across touchpoints. New Problem/Opportunity Identification : Track the progress of the brand on key equity parameters and platform metrics on a regular basis, Identify gaps or opportunities on these data points and validate them with user insights and outside in intelligence. Lead large Cross-functional Initiatives - Build value propositions on and off app and drive go to market for them by leading cross functional pod of analytics, growth, design, creative, product, media, social and external talent and creative partners if required. What You Will Need Minimum 3 years of working experience in Core Brand Management for national brands Track record of campaigns that were loved by users and drove business results Background of top Tech, FMCG or Scaled D2C Brands in India MBA from Top Tier B-School is preferred but not mandatory Show more Show less
