Senior Manager- Brand Development

8 - 12 years

0 Lacs

Posted:11 hours ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Senior Business Development Manager for Seagrams whisky exports across Africa, the Middle East, and South East Asia, your role will involve developing and executing market-entry and growth strategies for the Seagrams whisky portfolio. You will be responsible for identifying, evaluating, and onboarding distributors, importers, and key retail/wholesale partners. Your duties will also include managing distributor performance, ensuring compliance with local regulations, and working with marketing to localize brand and trade programs. Key Responsibilities: - Develop and execute market-entry and growth strategies for Seagrams whisky portfolio across assigned markets. - Identify, evaluate, and onboard distributors, importers, and key retail/wholesale partners. - Own commercial negotiations: pricing, margins, trade terms, incentives, and contract terms. - Manage distributor performance, set targets, run business reviews, and implement corrective actions. - Ensure compliance with local import/export regulations, labeling, taxation, and licensing requirements. - Work with marketing to localize brand and trade programs, on-trade and off-trade activations. - Provide market intelligence: competitor activity, pricing, channel dynamics, and consumer insights. - Prepare sales forecasts, budgets, and regular performance reports for senior management. - Travel frequently to support launches, partner development, and in-market execution. Qualifications Required: - 8-12+ years of international business development or export sales experience; alco-bev export background preferred. - Demonstrable success and contacts in Africa, the Middle East, and Southeast Asia markets. - Proven track record of building and managing distributor networks and closing commercial deals. - Strong negotiation, commercial analysis, project management, and cross-cultural communication skills. - Ability to work independently, travel extensively, and manage multiple country priorities. - Education: MBA from premier institute only. Please note that the company's additional details were not provided in the job description.,

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