Senior Lead- Marketing

Who are we, and What do we do?

From the humble idea of giving all regional languages a stage to successfully building India's No.1 social media platform, we've journeyed to turn ideas into reality. At ShareChat and Moj, our short video platform (https://sharechat.com/about), we have over 325 million users, 80 million creators, and over 2.5 billion shares every month. Valued at $5 billion, ours is a story of disrupting the digital narrative as we build Bharat’s content creation ecosystem.

An open, honest culture and our values, such as first principles, speed, integrity, user-centricity, and ownership, drive our teams to innovate our products every day. We are on the path to establishing ShareChat as the world's largest AI-centered social media platform. We are thrilled to offer you the opportunity to solve complex problems at scale, learn with the best minds, pursue unstoppable growth, and, most importantly, make a far-reaching impact.

Join us to revolutionize Bharat’s content creation ecosystem powered by AI & ML. Scaling ideas to reality is how we do our business!

Overview

The role offers a unique opportunity to make a substantial impact in India's largest homegrown short form video company. You'll lead B2B marketing strategies, shaping collaborations, expanding market presence, and boosting brand recognition in the digital landscape. This role is ideal for marketing enthusiasts passionate about driving business success through innovative strategies, establishing ShareChat as a key industry player.

Learn from our CEO Ankush about our culture, innovation and growth. Click here.

What You’ll Do?

• B2B marketing strategies, shaping collaborations, expanding market presence, and boosting brand recognition in the digital landscape.
• Strong creative understanding with the ability to conceptualize and execute ideas tailored for social media platforms.
• Work on the development and execution of the ShareChat Partners Program, specifically targeting large and independent agencies in India. This initiative aims to provide a business-to-business (B2B) proposition that meets the unique needs and requirements of these agencies.
• Spearhead and implement marketing strategies, specifically focusing on demand generation, to meet our revenue targets
• Identify and build relationships with key stakeholders and partners in the B2B space in order to develop and execute marketing strategies tailored to the target audience
• Work closely with cross-functional to ensure cohesion and scalability for advertising messaging and campaigns
• Craft a compelling brand narrative that equips the revenue function to overcome challenges, facilitating client conversions effectively
• Conceptualize and create thought-provoking white papers, reports, advertorials, and blogs to establish the brand as a thought leader in the industry.
• Identify and brainstorm opportunities for the brand's active participation and visibility in relevant industry forums and events.

Who are you?

• 6-9 years of relevant experience overall in brand marketing, B2B/B2C or Brand solutions.
• Familiarity with the advertising and marketing sectors in India, coupled with an extensive network in the media, and tech industries.
• Proven track record of collaborating with senior marketers from agencies and global brands, offering expertise in supporting and empowering sales teams.
• Demonstrated ability to make impactful decisions and influence cross-functional teams effectively.
• Possess creative intuition to introduce innovative concepts into positioning and marketing campaigns.
• Adaptability to thrive in a fast-paced, uncertain matrix environment.

Where you’ll be?

Mumbai / Bangalore

Why join ShareChat?

• We believe in creating economic opportunities for our content creators as a shared purpose. Join us to make a tangible impact for regional Indian audiences.
• Grab an opportunity to solve complex problems powered by our AI and ML recommendation system for over 325 million monthly active users, 80 million creators and key partners.
• Drive your career growth through our upskilling programs, accelerated by values like speed and ownership.
• You get a chance to work with top talent across the globe in a collaborative and learning culture.
• Experience growth in a people-first organisation with unparalleled rewards and employee-centric policies, including ESOPs, monthly childcare allowance, insurance, and more.