Senior Google Ads PPC Advertising Manager / Media buyer

This is a full-time remote role for a Senior Google Ads PPC Search Ad Manager / Media Buyer at JSA Interactive. The Media Buyer will be responsible for developing, launching, managing, and optimizing paid advertising campaigns on Google on a day-to-day basis. Your specialty should be lead generation for B2C AND B2B clients, Pay per call, remarketing strategies, audience creations, keyword management and campaign / ad performance analysis.

Qualifications

• Fluent in English specifically in corporate and technology jargon.
• Proven experience in managing Google campaigns with a focus on generating phone calls, maximizing conversions for local business clients, achieving ROI and lowering conversion costs.
• Expertise in account setup, campaign setup, keyword optimization, ad copy optimization, scaling strategies, and phone call generating tactics.
• Proficiency with conversion optimization and budget allocation.
• Strong analytical skills to track, measure, and optimize campaign performance using tools like Google Tag Manager and Google Analytics.
• Experience integrating ad platforms with GTM, GA, Looker Studio, CRMs, and data-driven decision-making tools.
• Knowledge of retargeting, lookalike audiences, and funnel strategies for lead generation and conversions from ads to websites.
• Experience with day parting and other advanced techniques
• Experience with Google Ads script management
• Creative skills to collaborate on ad copy and visuals in responsive ads (working knowledge of design tools like Canva or Adobe Suite is a plus).
• Strong understanding of A/B testing
• Strong understanding of MCC account management
• Ability to work independently and collaboratively in a remote team environment.
• Ability to resolve Google Account issues independently required
• Ability to do competitive research
• Google certifications a plus
• Bonus: Familiarity with Home Services Sector e.g. Landscaping and Tree Service
• Bonus: Familiarity with advanced remarketing tactics a plus
• Bonus: Youtube Ads experience a plus
• Bonus: Local Service Ads experience a plus
• Bonus: Smart Campaign experience a plus
• Minimum 5 years of experience in Google search media buying and Google Ads campaign manager

Key Responsibilities

• Develop and implement Google Ad campaigns to generate high quality phone calls and conversion for local home service clients
• Setup and connect client accounts to our MCC account
• Setup conversion tracking, analytics and CRM integrations
• Create, monitor, and optimize campaigns to meet performance goals and lower cost per call conversions
• Conduct in-depth audience and keyword research and build targeted ad campaigns to achieve maximum relevance and ROAS / ROI for clients.
• Analyze campaign performance and provide actionable recommendations to improve results.
• Collaborate with the creative team to develop high-performing responsive ad creatives and copy.
• Stay updated on the latest platform changes, advertising trends, and competitor strategies.
• Manage budgets effectively and ensure campaigns are delivered on time and within budget.

Work Hours

• 8 AM - 5 PM Eastern Time USA (GMT -4 or GMT -5)
• Time monitoring app required

Remuneration: To be discussed

• Advertising Services

Full-time