Senior Executive- Shopper Marketing

About us:

Orion - a global conglomerate, headquartered in Seoul, South Korea, started its operation in 1956. We have been leading the world confectionary industry for 70 years by offering our customers quality products.

Since its inception, Orion has grown from strength to strength. Available in 8 different food categories, we have our presence in 60 countries across the globe. Orion has grown into a full-service food company beyond just the confectionery industry, and has expanded its business area to India and started its operation in India in the year 2020.

To know more about us visit https://orionindia.com

Responsibilities and Duties:

• Support in Development of a high impact trade marketing plan to achieve defined business objectives across existing & new product launches
•  Formulate promotions and engagement activities in line with budget & brand guidelines
• Conduct research and analysis to understand shopper behaviour, preferences, and decision-making processes. 
• Develop and implement shopper marketing strategies, including in-store displays, promotions, and product placement to enhance the shopping experience and drive sales
• Develop strategies for different retail channels (e.g., modern trade, traditional trade, online) to optimize shopper engagement and drive sales. 
•  Engage with key retailers to build relationships, understand their needs, and drive joint initiatives to improve shopper experience and sales
• Track and analyse the performance of shopper marketing programs to measure ROI and identify areas for improvement. 
• Regular analysis of latest market and competition trends to develop the best-in-class shopper marketing strategies.

Desired skills/experience:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or relevant certification in Brand Management/Marketing is preferred.
•  Experience in enabling field sales teams and channel partners to implement programs effectively
• Strong negotiation, communication, and interpersonal skills. Proficiency in market analysis, promotion planning, and budget management.
• Proven track record in market research, competitor analysis, and ROI measurement of marketing initiatives.
• 2-4 years of work experience in Trade Marketing in FMCG