Orion - a global conglomerate, headquartered in Seoul, South Korea, started its operation in 1956. We have been leading the world confectionary industry for 70 years by offering our customers quality products. Since its inception, Orion has grown from strength to strength. Available in 8 different food categories, we have our presence in 60 countries across the globe. Orion has grown into a full-service food company beyond just the confectionery industry, and has expanded its business area to India and started its operation in India in the year 2020. To know more about us visit https://orionindia.com Responsibilities and Duties: Achieve sales targets and revenue goals set for the general trade channel. Develop and implement effective sales strategies to increase product penetration and market share. Build strong, long-lasting relationships with stand-alone general trade partners. Regularly interact with key stakeholders, regional buyers, and decision-makers to understand their needs and align business objectives. Identify new business opportunities, explore and secure new accounts, partnerships, and distribution channels to expand the company's market presence. Ensure optimal product visibility and shelf presence in those outlets. Collaborate with merchandising teams to implement attractive product displays, promotions, and pricing strategies. Monitor market trends, competitor activities, and consumer behavior within the segment. Provide timely feedback and insights to management for strategic decision-making. Negotiate terms, conditions, and contracts, ensure mutually beneficial agreements that align with the company's objectives. Prepare accurate sales forecasts and periodic reports on performance, achievements, and challenges. Use data-driven insights to improve sales performance and efficiency. Desired skills/experience: 6-7 years of work experience in FMCG sales, GT mandatory Proven experience in sales and account management.
About us: Orion - a global conglomerate, headquartered in Seoul, South Korea, started its operation in 1956. We have been leading the world confectionary industry for 70 years by offering our customers quality products. Since its inception, Orion has grown from strength to strength. Available in 8 different food categories, we have our presence in 60 countries across the globe. Orion has grown into a full-service food company beyond just the confectionery industry, and has expanded its business area to India and started its operation in India in the year 2020. To know more about us visit https://orionindia.com Responsibilities and Duties: Support in Development of a high impact trade marketing plan to achieve defined business objectives across existing & new product launches Formulate promotions and engagement activities in line with budget & brand guidelines Conduct research and analysis to understand shopper behaviour, preferences, and decision-making processes. Develop and implement shopper marketing strategies, including in-store displays, promotions, and product placement to enhance the shopping experience and drive sales Develop strategies for different retail channels (e.g., modern trade, traditional trade, online) to optimize shopper engagement and drive sales. Engage with key retailers to build relationships, understand their needs, and drive joint initiatives to improve shopper experience and sales Track and analyse the performance of shopper marketing programs to measure ROI and identify areas for improvement. Regular analysis of latest market and competition trends to develop the best-in-class shopper marketing strategies. Desired skills/experience: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or relevant certification in Brand Management/Marketing is preferred. Experience in enabling field sales teams and channel partners to implement programs effectively Strong negotiation, communication, and interpersonal skills. Proficiency in market analysis, promotion planning, and budget management. Proven track record in market research, competitor analysis, and ROI measurement of marketing initiatives. 2-4 years of work experience in Trade Marketing in FMCG
Orion - a global conglomerate, headquartered in Seoul, South Korea, started its operation in 1956. We have been leading the world confectionary industry for 70 years by offering our customers quality products. Since its inception, Orion has grown from strength to strength. Available in 8 different food categories, we have our presence in 70 countries across the globe. Orion has grown into a full-service food company beyond just the confectionery industry, and has expanded its business area to India and started its operation in India in the year 2020. To know more about us visit https://orionindia.com Responsibilities and Duties: - Joint Business Planning with ECOM/QCOM platforms to strategize business plans and execute growth & revenue generation (including closures on selection, pricing, volumes/value, margins & terms of trade). - P&L ownership for their respective channels/category - Ensure best in class fill rate & availability of products on the ECOM/QCOM platforms - Plan performance marketing campaigns on respective platforms with strong focus on ROI - Top, mid and bottom funnel planning - Competition benchmarking and tracking - Gather, report, and communicate clients' feedback on service, technology, and product delivery - Measure, track and constant analyze key account metrics - Keep abreast with industry, market trends and best practices - Work with cross function teams for demand forecasting; channel product portfolio planning; financial hygiene Desired skills/experience: - 3-4 years of work experience in FMCG industry - High degree of ownership & bias for action - Excellent problem-solving skills with the ability to take data backed decisions - Understanding of the different levers in a category P&L - Ability to collaborate effectively with cross functional teams to deliver shared objectives