Area Sales Executive- General Trade (Chhattisgarh)

Orion - a global conglomerate, headquartered in Seoul, South Korea, started its operation in 1956. We have been leading the world confectionary industry for 70 years by offering our customers quality products.

Since its inception, Orion has grown from strength to strength. Available in 8 different food categories, we have our presence in 60 countries across the globe. Orion has grown into a full-service food company beyond just the confectionery industry, and has expanded its business area to India and started its operation in India in the year 2020.

To know more about us visit https://orionindia.com

Responsibilities and Duties:

• Achieve sales targets and revenue goals set for the general trade channel. Develop and implement effective sales strategies to increase product penetration and market share.
• Build strong, long-lasting relationships with stand-alone general trade partners. Regularly interact with key stakeholders, regional buyers, and decision-makers to understand their needs and align business objectives.
• Identify new business opportunities, explore and secure new accounts, partnerships, and distribution channels to expand the company's market presence.
• Ensure optimal product visibility and shelf presence in those outlets. Collaborate with merchandising teams to implement attractive product displays, promotions, and pricing strategies.
• Monitor market trends, competitor activities, and consumer behavior within the segment. Provide timely feedback and insights to management for strategic decision-making.
• Negotiate terms, conditions, and contracts, ensure mutually beneficial agreements that align with the company's objectives.
• Prepare accurate sales forecasts and periodic reports on performance, achievements, and challenges. Use data-driven insights to improve sales performance and efficiency.

Desired skills/experience:

• 6-7 years of work experience in FMCG sales, GT mandatory
• Proven experience in sales and account management.