Senior executive performance marketing

Role Overview

We are looking for a skilled and proactive Performance Marketing Executive who will own, manage, and scale paid ad campaigns across Meta platforms (Facebook & Instagram) and online marketplaces (Amazon, Myntra, Flipkart, Ajio). The candidate should have a strong analytical mindset, be well-versed with ad strategies, and have hands-on experience with eCommerce and fashion brands.

Key Responsibilities

Meta Ads (Facebook & Instagram):

• Plan, execute, and optimize paid campaigns across Facebook and Instagram.
• Create and test multiple ad creatives and copies for performance.
• Segment and retarget audiences using pixel data.
• Monitor key KPIs like ROAS, CTR, CPC, CPA, and drive performance improvements.
• Coordinate with the creative and design teams to ensure ad assets are in sync with brand tone.

Marketplace Ads (Amazon, Myntra, Flipkart, Ajio):

• Run sponsored ads, product display ads, and brand ads across all relevant marketplaces.
• Track ACOS, CTR, sales, and keyword performance.
• Analyze competitor ad strategies and optimize ad spends accordingly.
• Collaborate with the listing and cataloging team to optimize product visibility and ad performance.

Reporting & Analysis:

• Provide weekly and monthly reports with actionable insights.
• Track ad spend and maintain budgets across platforms.
• Recommend new strategies based on performance trends and industry benchmarks.

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Requirements

• 2–4 years of proven experience in Meta and marketplace advertising.
• Hands-on experience with Meta Ads Manager, Amazon Ads, and any other marketplace ad dashboards.
• Good understanding of fashion/eCommerce customer funnels.
• Analytical mindset with strong Excel/Google Sheets skills.
• Familiarity with tools like Google Analytics, Meta Pixel, UTM tracking, etc.
• Ability to work with creative, listing, and merchandising teams for campaign success.

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Preferred Qualifications

• Experience with fashion or D2C brands.
• Certification in Meta/Facebook Blueprint or Amazon Ads is a plus.
• Strong communication skills and an eye for creative ad storytelling.

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What We Offer

• A fast-paced, collaborative work environment.
• Opportunity to work with a growing fashion brand.
• Competitive salary + performance-based bonuses.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Language:

• English (Preferred)

Work Location: In person