Senior executive performance marketing

Job Description

Role Overview We are looking for a skilled and proactive Performance Marketing Executive who will own, manage, and scale paid ad campaigns across Meta platforms (Facebook & Instagram) and online marketplaces (Amazon, Myntra, Flipkart, Ajio). The candidate should have a strong analytical mindset, be well-versed with ad strategies, and have hands-on experience with eCommerce and fashion brands. Key Responsibilities Meta Ads (Facebook & Instagram): Plan, execute, and optimize paid campaigns across Facebook and Instagram. Create and test multiple ad creatives and copies for performance. Segment and retarget audiences using pixel data. Monitor key KPIs like ROAS, CTR, CPC, CPA, and drive performance improvements. Coordinate with the creative and design teams to ensure ad assets are in sync with brand tone. Marketplace Ads (Amazon, Myntra, Flipkart, Ajio): Run sponsored ads, product display ads, and brand ads across all relevant marketplaces. Track ACOS, CTR, sales, and keyword performance. Analyze competitor ad strategies and optimize ad spends accordingly. Collaborate with the listing and cataloging team to optimize product visibility and ad performance. Reporting & Analysis: Provide weekly and monthly reports with actionable insights. Track ad spend and maintain budgets across platforms. Recommend new strategies based on performance trends and industry benchmarks. ⸻ Requirements 2–4 years of proven experience in Meta and marketplace advertising. Hands-on experience with Meta Ads Manager, Amazon Ads, and any other marketplace ad dashboards. Good understanding of fashion/eCommerce customer funnels. Analytical mindset with strong Excel/Google Sheets skills. Familiarity with tools like Google Analytics, Meta Pixel, UTM tracking, etc. Ability to work with creative, listing, and merchandising teams for campaign success. ⸻ Preferred Qualifications Experience with fashion or D2C brands. Certification in Meta/Facebook Blueprint or Amazon Ads is a plus. Strong communication skills and an eye for creative ad storytelling. ⸻ What We Offer A fast-paced, collaborative work environment. Opportunity to work with a growing fashion brand. Competitive salary + performance-based bonuses. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Language: English (Preferred) Work Location: In person