Senior Executive - Growth

Ixigo

2 - 4 years

13 - 17 Lacs

Bengaluru

Posted:5 days ago| Platform:

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Skills Required

Channel marketing Image editing Usage Analytical Automation tools SMS Marketing management Photoshop CRM marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a creative, analytical, and intuitive person with a strong understanding of driving user growth via channels like email, whatsapp,sms and push notifications. Work on sale event s & campaigns to drive booking & revenue growth using industry-leading marketing technology platforms

Key Responsibilties -

Develop personalized communication strategy for ixigo using email, sms, whatsapp, app notifications etc.
Configure platform & partner discounts & vouchers.
Manage banners across apps & website for different offers & sale events.
Launch promotional offers and events to attract new customers.
Work closely with the cross-functional teams (design, content, ad ops, automation) on campaign requirements, campaign strategy, and how to best execute campaigns. Build a framework for targeting, acquiring, educating and nurturing the user base
Use data and testing to optimize and improve content and targeting for all customer communications.
Identify, acquire, and integrate new tools and technologies for marketing automation
Support weekly, monthly and ad hoc reporting on Email, Site content, SMS and Push performance metrics, analyzing results and identifying opportunities to increase engagement & revenue.

Must Have-

Strong understanding of mobile apps and user behavior on smartphones/internet
Hands-on experience with Marketing Automation tools like Clevertap with in-depth knowledge of engagement channels

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