Senior Executive – Digital Marketing

5 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Senior Executive – Digital Marketing

Location:

Type:

About Canary Digital

Canary Digital

Aluva, Kerala

AI-powered SEO and content automation

AI, software development, and creative teams

Canary Digital

Role Overview

Senior Executive – Digital Marketing

The ideal candidate will have hands-on experience managing paid campaigns, strong analytical ability, and a desire to explore AI-powered marketing innovations.

Key Responsibilities

1. Performance Marketing & Advertising

  • Plan, execute, and optimize

    Meta (Facebook/Instagram)

    and

    Google Ads

    campaigns.
  • Manage budgets efficiently to maximize ROI and lead conversions.
  • Conduct A/B testing and optimize creatives, copy, and audience targeting.

2. SEO & Content Strategy

  • Implement

    on-page, off-page, and technical SEO

    strategies.
  • Collaborate with the content and development teams to ensure SEO alignment.
  • Track keyword rankings, backlinks, and traffic insights.

3. Marketing Automation & AI Integration

  • Build and manage

    automation workflows

    for campaigns, lead nurturing, and reporting.
  • Utilize AI tools for content ideation, audience insights, and ad optimization.

4. Analytics & Reporting

  • Generate performance dashboards using Google Analytics, Data Studio, or similar tools.
  • Provide insights and recommendations for continuous improvement.

5. Cross-Team Collaboration

  • Work closely with the

    development, design, and creative

    teams to align strategies.
  • Support digital campaign execution across multiple client projects.

Requirements

  • 3–5 years

    of hands-on experience in digital marketing, preferably in an agency or multi-brand environment.
  • Proficiency in

    Meta Ads Manager

    ,

    Google Ads

    ,

    Google Analytics

    ,

    Search Console

    , and

    Tag Manager

    .
  • Strong understanding of

    SEO principles

    and tools like SEMrush, Ahrefs, or Moz.
  • Familiarity with

    AI tools and automation platforms

    for marketing.
  • Ability to balance creative thinking with analytical decision-making.
  • Excellent communication, presentation, and leadership skills.

Bonus Skills (Preferred but not mandatory)

  • Experience with

    Conversion Rate Optimization (CRO)

    and lead funnels.
  • Exposure to

    AI-driven marketing workflows

    and chatbots.
  • Experience guiding junior team members or interns.

What You’ll Gain at Canary Digital

  • Opportunity to work in an

    AI-driven, tech-first marketing environment.

  • Freedom to

    experiment and innovate

    across campaigns and tools.
  • Collaboration with a

    diverse, cross-functional team

    of technologists, creatives, and strategists.
  • Exposure to

    cutting-edge AI marketing solutions

    developed in-house.
  • A culture that values ideas, initiative, and continuous learning.

Interested?

info@canarydigital.ai

  • Know someone perfect for this role? Tag them below or share this post!

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