Senior Executive – Digital Marketing

Senior Executive – Digital Marketing

Location:

Type:

About Canary Digital

Canary Digital

Aluva, Kerala

AI-powered SEO and content automation

AI, software development, and creative teams

Canary Digital

Role Overview

Senior Executive – Digital Marketing

The ideal candidate will have hands-on experience managing paid campaigns, strong analytical ability, and a desire to explore AI-powered marketing innovations.

Key Responsibilities

1. Performance Marketing & Advertising

• Plan, execute, and optimize

  Meta (Facebook/Instagram)

  and

  Google Ads

  campaigns.
• Manage budgets efficiently to maximize ROI and lead conversions.
• Conduct A/B testing and optimize creatives, copy, and audience targeting.

2. SEO & Content Strategy

• Implement

  on-page, off-page, and technical SEO

  strategies.
• Collaborate with the content and development teams to ensure SEO alignment.
• Track keyword rankings, backlinks, and traffic insights.

3. Marketing Automation & AI Integration

• Build and manage

  automation workflows

  for campaigns, lead nurturing, and reporting.
• Utilize AI tools for content ideation, audience insights, and ad optimization.

4. Analytics & Reporting

• Generate performance dashboards using Google Analytics, Data Studio, or similar tools.
• Provide insights and recommendations for continuous improvement.

5. Cross-Team Collaboration

• Work closely with the

  development, design, and creative

  teams to align strategies.
• Support digital campaign execution across multiple client projects.

Requirements

• 3–5 years

  of hands-on experience in digital marketing, preferably in an agency or multi-brand environment.
• Proficiency in

  Meta Ads Manager

  ,

  Google Ads

  ,

  Google Analytics

  ,

  Search Console

  , and

  Tag Manager

  .
• Strong understanding of

  SEO principles

  and tools like SEMrush, Ahrefs, or Moz.
• Familiarity with

  AI tools and automation platforms

  for marketing.
• Ability to balance creative thinking with analytical decision-making.
• Excellent communication, presentation, and leadership skills.

Bonus Skills (Preferred but not mandatory)

• Experience with

  Conversion Rate Optimization (CRO)

  and lead funnels.
• Exposure to

  AI-driven marketing workflows

  and chatbots.
• Experience guiding junior team members or interns.

What You’ll Gain at Canary Digital

• Opportunity to work in an

  AI-driven, tech-first marketing environment.

• Freedom to

  experiment and innovate

  across campaigns and tools.
• Collaboration with a

  diverse, cross-functional team

  of technologists, creatives, and strategists.
• Exposure to

  cutting-edge AI marketing solutions

  developed in-house.
• A culture that values ideas, initiative, and continuous learning.

Interested?

info@canarydigital.ai

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