Senior Executive - Branding

Job Description

Responsibilities Mallcom India Limited is seeking a dynamic and result-oriented Assistant Manager - Branding to enhance our brand presence and ensure seamless execution of branding initiatives. The ideal candidate will be responsible for managing exhibitions, seminars, and marketing campaigns, coordinating with various internal and external stakeholders, and driving sales growth through strategic branding efforts. End-to-End Management of Exhibitions & Seminars: Plan, execute, and oversee all aspects of exhibitions and seminars, ensuring effective brand representation. Vendor Coordination: Liaise with various vendors for smooth execution of events, negotiating contracts and ensuring quality service delivery. Cross-Department Collaboration: Work closely with internal departments and external agencies to align branding efforts with business goals. Sales Facilitation: Initiate and implement branding strategies that support sales growth, working closely with dealers and distributors to enhance market presence. Brand Engagement: Drive active brand engagement across ATL (Above the Line) and BTL (Below the Line) channels, ensuring maximum visibility and audience reach. Key Requirements: Proven experience in branding, marketing, or event management within a relevant industry. Strong understanding of ATL and BTL marketing strategies. Excellent communication, negotiation, and project management skills. Ability to manage multiple stakeholders and work under tight deadlines. Proficiency in MS Office and familiarity with digital marketing tools is a plus. Location HO - Kolkata Email your CV's to hr@mallcom.in