Senior Director, Activation, India - Gurugram

Title:

Discipline:

5 day work from office

Location - Gurugram (candidates willing to relocate to gurugram can also apply)

Exp - Minimum 14-15 years

Senior Director Media Activation (India)

Discipline:

About the Role

This role leads the media activation function for a high-profile global client. The position supports the client’s mission of being a world-class digital marketer through expert use of marketing technology, innovation, and best-in-class campaign deployment. Paid media is an essential lever in the marketing mix for achieving campaign objectives and driving business outcomes.

As an experienced Paid Media Subject Matter Expert, you will support the development and scaling of full-funnel marketing initiatives. The Activation Team partners with Strategy, Planning, and Analytics to deliver on campaign goals and objectives. You will lead a team of 15 practitioners in India, ensuring delivery quality, innovation, and operational excellence.

Additionally, this role plays a strategic part in defining and deploying regional projects that drive growth and innovation across proprietary and paid media technology. The position involves close collaboration with senior clients in India and regional stakeholders, acting as a thought leader in the media activation space.

Key Responsibilities

• Lead the media activation discipline in India with accountability for work quality, campaign performance, and operational excellence.
  
• Provide practice expertise, nurture specialists, and ensure performance delivery through effective optimizations.
  
• Work closely with regional leadership to drive innovation around automation, AI, and marketing technology.
  
• Capture and share market learnings, collaborating extensively with strategy, planning, and data teams.
  
• Set activation work quality standards and establish the team vision for the year.
  
• Ensure adherence to platform best practices, financial accuracy, and data governance standards.
  
• Collaborate with Operations to identify and implement solutions that drive efficiency and resource optimization.
  
• Manage risks and opportunities for the client by working with internal stakeholders and client teams to address challenges.
  
• Create a culture of accountability and motivation, leading by example and mentoring team members.
  
• Analyze and present campaign performance data and insights to internal and external stakeholders.
  
• Demonstrate strong stakeholder relationship management and team leadership capabilities.
  
• Manage profitability and scope of work alignment for the activation function.
  

What You’ll Bring

• Proven experience in

  digital media activation

  ,

  paid media

  , or

  performance marketing

  , ideally in an agency environment.
• Strong understanding of

  programmatic advertising

  ,

  biddable media

  ,

  SEM

  ,

  video

  ,

  social

  , and

  display

  platforms.
• Deep expertise in tools such as

  DV360

  ,

  Google Ads

  ,

  Ad Servers

  , and

  DSPs

  .
• Strong analytical skills and ability to interpret quantitative data to improve campaign performance.
  
• Experience working with

  AI and automation

  in campaign management.
• Demonstrated leadership experience managing large, cross-functional teams.
  
• Excellent communication and presentation skills, with the ability to influence senior stakeholders.
  
• Ability to drive innovation, set benchmarks, and deliver measurable business impact.
  

3 Best Things About the Job

1. A dynamic, entrepreneurial environment within a global marketing services organization.
   
2. Opportunity to work with high-growth brands and advanced marketing technology.
   
3. A leadership role that shapes digital media excellence in a rapidly evolving industry.
   

What a Typical Day Looks Like

• Lead activation strategy and execution across paid media channels.
  
• Oversee the rollout and adherence of best practices, automation, and optimization frameworks.
  
• Build and maintain strong relationships with clients, internal teams, and platform partners.
  
• Develop thought-leadership pieces and case studies demonstrating media excellence.
  
• Deliver regular updates on performance, work quality, and innovation progress.
  
• Lead through values, inspire change, and foster collaboration across teams.
  

Company Promise

We believe in making advertising more valuable through data, creativity, and technology. Our culture rewards curiosity, accountability, and innovation. We offer a workplace that invests in your growth, values diversity, and encourages you to do your best work.

We are an equal-opportunity employer and do not discriminate based on race, religion, gender, age, or background.

If you are interested in this role, please share your resumes at saumya@hr-central.in