Senior Digital Marketing Specialist in Mumbai

Key Responsibilities

• Paid Campaign Management
• Plan, execute, and optimize Google Ads campaigns (Search, Demand Gen, Performance Max, Display, Shopping, YouTube)
• Manage Meta Ads (Facebook & Instagram) for brand awareness and conversion optimization
• Create and manage Quora Ads campaigns targeting spiritual and wellness audiences
• Develop and implement comprehensive paid advertising strategies across multiple platforms
• Monitor campaign performance and adjust strategies based on data insights
• Strategy & Planning
• Develop platform-specific advertising strategies aligned with business objectives
• Conduct keyword research and competitive analysis for paid campaigns
• Create audience segments and targeting strategies for premium customer acquisition
• Design A/B testing frameworks for ad creative, landing pages, and targeting
• Collaborate with the content team to develop high-converting ad creatives
• Performance & Analytics
• Track, analyze, and report on campaign performance metrics (CTR, CPC, ROAS, CAC, LTV)
• Use Google Analytics, Facebook Analytics, and other tools for comprehensive tracking
• Create detailed performance reports with actionable insights and recommendations
• Implement conversion tracking and attribution modeling
• Optimize campaigns for maximum ROI and customer acquisition
• Budget Management
• Manage and optimize advertising budgets across multiple platforms
• Provide budget recommendations and forecasting for paid campaigns
• Ensure cost-effective customer acquisition within target CAC parameters
• Monitor spending patterns and adjust budgets based on performance
• Target Audience Development
• Develop customer personas and targeting strategies for different Rudraksha products
• Create location-based targeting strategies for major Indian cities
• Design remarketing and lookalike audience strategies
• Implement advanced targeting for high-net-worth individuals (HNI/UHNI)
  

Growth Opportunities

• Work with a market-leading brand with 25+ years of heritage
• Opportunity to work with premium products and high-value customers
• Exposure to international markets and global campaigns
• Career advancement opportunities within the marketing department
• Learning opportunities in spiritual/wellness industry marketing