Posted:1 month ago|
Platform:
Work from Office
Full Time
Job Summary:
We are looking for an experienced and data-driven Senior Digital Marketing Manager to lead the digital presence and performance marketing strategy of EDWPL. The role will focus on driving brand awareness, lead generation, and customer engagement across digital platforms.
Key Responsibilities:Plan, develop, and execute digital marketing strategies across channels (SEO, SEM, Email, Social Media, Display Ads, Content)Oversee the companys website, landing pages, and digital assets ensuring SEO and performance optimizationManage paid campaigns (Google Ads, Meta, LinkedIn) and monitor ad spend, ROI, and conversionCreate, manage, and optimize lead generation funnels for B2B marketingCollaborate with internal teams and agencies for creative content, ad copies, and visual assetsUse tools like Google Analytics, Search Console, and CRM systems to track, report, and refine digital performanceEnsure alignment with branding goals and contribute to product promotions, launches, and market campaignsAnalyze competitors, industry trends, and digital performance metrics to refine strategyMentor and lead junior marketing team members and vendors
Sone India
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