Senior Digital Marketing Manager

Key Responsibilities:

* Develop and execute integrated marketing strategies to drive awareness, engagement, and leads.

* Lead branding initiatives, ensuring brand consistency across all channels and touchpoints.

* Manage and optimize SEO strategies to improve organic search rankings and traffic.

* Plan and run performance marketing campaigns across platforms like Google Ads, Facebook, LinkedIn, etc., focused on ROI and lead generation.

* Oversee the companys social media presence, including content strategy, community management, and growth metrics.

* Collaborate with internal teams and external agencies to execute marketing campaigns effectively.

* Analyze marketing performance using tools like Google Analytics, Meta Ads Manager, and other reporting dashboards.

* Stay updated with marketing trends, digital innovations, and competitor activities to recommend new strategies.

* Manage marketing budgets and ensure cost-effective allocation across channels.

Required Qualifications & Experience:

* Education: Bachelors or Masters degree in Marketing, Communications, Business, or related field.

* Experience: Minimum 5–6 years of relevant experience in digital and brand marketing, with at least 2 years in a leadership or independent role.

* Expertise in:

* SEO (on-page and off-page)

* Paid advertising (Google Ads, Meta Ads, LinkedIn Ads)

* Social media strategy and execution

* Branding and positioning

* Marketing analytics and performance reporting

Preferred Skills:

* Strong verbal and written communication skills.

* Proficiency in marketing tools like Google Analytics, SEMrush, Meta Ads Manager, Canva, HubSpot, etc.

* Experience in education, edtech, or B2B services will be a plus.

* Creative thinking with an ability to work in a fast-paced environment.