Senior Digital Marketing Executive / Performance Marketing TeamLead

Senior Digital Marketing Executive / Performance Marketing Team Lead

Location: Kochi

Experience: 4yrs to 7 yrs

Department: Marketing & Growth

Job Summary

We are looking for a Senior Digital Marketing Professional who can independently plan, execute, and optimize high-performing digital campaigns across multiple platforms. This role requires strong analytical skills, leadership qualities, and the ability to deliver measurable results in terms of traffic, leads, and revenue. The candidate will also lead the Performance Marketing Team and ensure end-to-end digital strategy execution for the organization and associated brands.

Job description: 

Developing and implementing affiliate marketing strategies to drive customer acquisition and revenue growth

.  Assist in developing and implementing digital marketing strategies to promote brand awareness, increase customer acquisition, and drive business growth

.  Coordinate and execute digital campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and email marketing.

 Conduct keyword research to optimize website content for higher rankings in search engine results.

 Implement on-page and off-page SEO strategies to enhance organic search traffic.

 Create and manage content for social media platforms, ensuring consistent messaging aligned with the company’s branding and objectives.

 Monitor social media trends, track engagement metrics, and optimize social media campaigns to drive traffic and build a community.

 Create and send engaging newsletters, promotional emails, and drip campaigns to nurture leads and enhance customer retention.

 Write and edit digital content, including blog posts, social media posts, website copy, and ad copy, ensuring it aligns with marketing goals.

 Communicate marketing campaign results and insights to management and stakeholders.

 Responsible for planning, executing, and optimizing performance marketing campaigns across digital channels. Track and analyse key metrics such as clicks, leads, conversions, and ROI to ensure campaigns meet business objectives. Work on PPC, affiliate, and re targeting campaigns to maximize measurable results.

Key Skills Required

 Strong expertise in Google Ads + Meta Ads

 Excellent understanding of SEO, SEM, SMM & Analytics  Experience with WordPress, Google Analytics 4 (GA4), Search Console

 Ability to create ROI-driven marketing strategies

 Knowledge of A/B testing, funnel optimization & lead generation

 Strong communication skills

 Leadership and team-handling capability

Qualifications 1. Bachelor’s degree in Marketing, Business, or related field

2. Certifications preferred: ✔ Google Ads ✔ Meta Blueprint ✔ HubSpot / SEMrush

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Kadavanthara, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)
• Google Ads: 4 years (Preferred)
• Facebook Advertising: 4 years (Preferred)
• SEO: 4 years (Preferred)
• SEM: 4 years (Preferred)
• Social media marketing: 1 year (Preferred)
• WordPress: 4 years (Preferred)
• Google Analytics: 4 years (Preferred)

License/Certification:

• Google Ads Certification (Preferred)
• HubSpot / SEMrush (Preferred)

Work Location: In person